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Susan Gilbert

How Multivariate Testing Can Help Improve Your Website

How Multivariate Testing Can Improve Your Website

Do you have a lot of visitors coming to your website each day? In order to convert these leads into paying customers, it’s important to understand how well your design elements are performing. This type of research can be done with two methods: A/B testing Multivariate testing A/B Testing Vs. Multivariate Testing Each one functions…



Robin Singh

The 9 Elements In a Successful Business Marketing Plan

The 9 Elements In a Successful Business Marketing Plan

A Business Marketing plan is very important for any product or company, in order to achieve individual and organizational goals. A Business Marketing plan is a drafted document which gives the overall summary of the market. It clearly states how the firm plans to achieve its goals as planned. It also contains detailed guidelines regarding…


Susan Gilbert

12 Tools To Improve Branding, LinkedIn, and Video Marketing

Branding, LinkedIn, and Video Marketing Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Branding Tools Tools to help you improve your LinkedIn marketing Video Tools Make Your Branding a Success with These 4 Tools 1) Be in…



Paolo Fabrizio

3 Things To Know About A Customer Service Pilot

Customer Service Pilot

Are you planning to launch a new service or to integrate a new support channel? Well, before doing that, you’d better set a test phase during which you’ll get valuable feedback, insights and data. All of these results will enable you to wisely decide whether to ‘keep the new thing going’ or just abort it. So, what…



Jan Gordon

Curatti Best Articles of 2017 – Part Two

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…



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