12 Tools To Improve Branding, LinkedIn, and Video Marketing
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:
- Branding Tools
- Tools to help you improve your LinkedIn marketing
- Video Tools
Make Your Branding a Success with These 4 Tools
1) Be in the know about your online reputation – BrandMentions
Would you like to know what your community is saying about your business in every place of the Internet? BrandMentions is a great tool that allows you to find the latest mentions about anyone or anything. Better engage with your customers and influencers in your niche while increasing word-of-mouth marketing for more sales. Protect your reputation by always knowing what others are saying about your brand. This is one of the best tools that to help you create more awareness and measure your progress.
2) Gather top content picks from your community – Mix
If you would like to find the best articles to share with your audience, then you will enjoy this personalized tool. Mix provides a way to explore and create specific collections according to your target market. Articles are curated from large news outlets to niche bloggers with fresh content going into the feed daily.
3) Design your own banner ads for the web – Bannerflow
Advertising is still one of the best ways to build visibility online. With Bannerflow you can create eye-catching HTML5 graphics for any device without knowing the code. Create alternatives for the same banner with the ability to publish to over 100 different networks. Turn your ads into live content from social media or your website. This tool will help you get your message out to the right people at the right time.
4) Increase leads and sales with quizzes – Interact
Would you like to increase your subscribers and conversions quickly? Interact helps you to take advantage of high-quality templates and over 100 pre-made quizzes your audience will love. Your business is also able to create your own designs with their intuitive software that displays questions based on a user’s answer. Choose multiple quiz types and opt-in forms for your website with in-depth data analysis and mobile responsive content.
Help Your Business Stand Out: 4 LinkedIn Tools
1) Manage and all of your networks – Social Champ
Leverage your social media content for better visibility. Social Champ is a management platform that allows you to schedule content to all of your networks ahead of time in a way that can be scaled and measured by you and/or your team. Share interesting stories, provide valuable information, and attract interested readers by connecting your blog’s RSS feed.
2) Transform your business recruiting – LinkedIn Talent Insights
If you would like to reach a better pool of employees on LinkedIn, then you’ll want to be the first to sign up for this new feature coming later this year. LinkedIn Talent Insights will provide direct access to rich data from the leading talent agencies so that you can find the right fit for your company. The feature will include real-time reporting and information on the latest trends online.
3) Showcase your profile on your website – Company Profile Plugin Generator
Making new connections on LinkedIn can be made easier by adding code to your landing page. With the Company Profile Plugin Generator you can display your profile — LinkedIn provides the code for you to install. This can enhance your online sales and maximize opportunities.
4) Sales engagement in the cloud – SalesLoft
Monitor and track your sales with automated updating. SalesLoft provides a cohesive view of all your activity through 15 customizable activity fields. These include the duration of calls, sentiment, email activity, and deep customer insights. Apply automation rules to repetitive campaigns with control over the flow of data.
Improve Your Content with 4 Video Marketing Tools
1) Power up your video hosting – Wistia
Would you like to know how your video content is performing? Wistia provides analytics and heat maps of what viewers are watching and how they are viewing your videos. Enhance your SEO strategy with flexible APIs and reliable data so you can measure your results. You can even secure your videos on their private server with added password protection, gating, and domain restriction.
2) Animation made simple – PowToon
Create fun animated videos that really attract an audience. PowToon allows for more creativity on product presentations, and videos. Choose from their professional and personal categories with drag and drop templates that can be designed and scripted in just minutes.
3) Engage your community with video – Showbox
Storytelling through visual content can be done through your own audience. Showbox allows your loyal followers to create their own videos without having to know anything about technology or design. This is a great way to create brand ambassadors using their own videos about your business. You have access to all of the content, which includes analytics and message consistency.
4) Improve the look of your videos – Videohance
Add your own creativity to your company videos. Videohance for iOS is a premium editing app that helps you to make adjustments in real-time with authentic textures that can even produce a vintage look. Access controls such as contrast, white balance and more.
Do you have any experiences with the above tools that you’d like to share? Are there any tools in the above categories which you think our readers should know about? Have you made any new tool discoveries that you feel are about to take off and would like to share with others? Please leave your comment, below.
This is a curation of 3 Monday Tips posts which originally appeared on susangilbert.com. They are republished here with permission.
Featured image: Copyright: ‘https://www.123rf.com/profile_bimdeedee‘ / 123RF Stock Photo
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