Susan Gilbert
December 20, 2017

12 Tools To Improve Your Podcasts, Sales Insights and Conversions

Tools for Podcasts, Sales Insights and Conversions

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:

  • New Podcast Tools
  • Tools to Help Keep Your Business Sales
  • Conversion Rate Tools

Launch Your First Podcast With These 4 Tools

1) Audio editing and creation – GarageBand

When hosting a podcast, you want the best quality recording available. GarageBand is a great tool that is included for Mac users, and is like having your own studio right inside your computer. Got a show that you want to break up into bite-sized segments? Then cutting audio and adding the right music is as simple as clicking a button. Import existing audio files or create a new one from scratch.

2) View and edit tags on audio files – EasyTAG

Choose the right keywords for your audio broadcast. There is a great online software tool that you can use to edit embedded tags within your podcasts. EasyTAG makes the task of viewing and editing simple so that your files appear exactly the way you want them to. Choose specific keywords for each show so that listeners can easily find your content.

3) Store your podcast files – Amazon S3

Not all web server providers can handle the large data files produced with podcasts. That is where this great tool can help. Amazon S3 is a specific media hosting service offered by Amazon for a low fee each month. This is especially good to use if you are producing multiple podcasts each week. The setup is not as simple as a web host provider. However, Amazon offers many helpful tutorials to get started.

4) Low-cost cover art – 99Designs

Are you looking for an affordable design for your podcasts? 99Designs has been around since 2008, and offers great pricing for a variety of budgets. The service includes branding, logo design, website design, and more from top, professional graphic designers. Choose exactly what you are looking for and select from several choices before making your final purchase.


4 Tools to Gain Insights for More Sales

1) Sales management made simple – Pipedrive

Keep tabs on all of your current deals without missing an important sale. Pipedrive is a great tool that allows you to organize information, daily activities, and potential customers. See everything that is going on with your prospects so that you can successfully close your deals. Set up just takes a couple of minutes and includes integration with your Google apps.

2) Powerful sales CRM – Salesmate

Organize your sales process while improving your team performance. Salesmate helps you to build better customer relationships as well as increase your conversion rates. Eliminate wasted time and improve your performance and communication with prospects. This allows for a more personalized experience and faster turn-around. Get started in minutes without having to go through a long training process.

3) Monitor your competition – Visualping

Find out what changes and updates are happening with your niche competitors. Visualping for Chrome is free to install and allows you to track updates on websites. Gain insights on price changes, new trends, and product availability. You can choose to monitor a portion of a website or the entire URL with this smart add-on.

4) Improve your SEO and PPC marketing – Topvisor

Manage your search engine optimization strategy and PPC campaigns all from one place. Topvisor provides insights on the right keywords for your target market along with website rank tracking, statistics, and more. The software is used by marketers, SEO experts, and novices who need a simple solution to complex data. Try it for free with various paid options also available.


Increase Your Conversion Rates With These 4 Tools

1) Advanced user actions – Decibel Insight

Find out exactly what your visitors are looking for on websites and apps. Decibel Insight is a powerful analytics tool that helps you gather information on the customer experience at each level of the buyer’s journey. Find out where frustrations are occurring due to website errors and where they are navigating the most through heat maps. This intuitive digital behavior resource is a must-have for any business who wants to improve their customer service and sales.

2) Improve your website forms – Formisimo

Find out exactly how your forms are performing on your website. Formisimo provides detailed A/B testing that allows you to better understand your current conversion rates. An explanatory report is then provided so that you don’t have to analyze the data yourself. Learn more about user behavior and whether the buying process is advantageous for them.

3) Re-engage with your customers – Really Good Emails

Stop missing those all-important customer emails coming into your inbox each day. Really Good Emails is unique tool that monitors your communication and campaigns and provides smart templates that will capture the reader’s attention. Select from a large selection of categories such as Abandon Cart, Product Feedback, Recent Purchase, and more. Include videos and images that speak directly to your customer’s needs.

4) Give your website a 5-second test – Five Second Test

Would you like to find out what visitors are experiencing as soon as they arrive? There is a great tool to help you quickly test out your landing page. Five Second Test provides one platform to enter your URL or upload designs for precise analyzing. This is a great way to get instant UI feedback without having to spend a lot of money on expensive software.

Over To You

Do you have any experiences with the above tools and plugins that you’d like to share?  Are there any tools in the above categories which you think our readers should know about? Have you made any new tool discoveries that you feel are about to take off and would like to share with others? Please leave your comment, below.

This is a curation of 3 Monday Tips posts which originally appeared on They are republished here with permission.

The original articles can be found here:


Related reading: Podcasting: The Advantage of a Small Audience

Why Your B2B Buyer Insights Need An Overhaul

How User Behavior Analytics Can Improve Your Conversions

Featured image: Copyright: ‘‘> / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: