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Michael Deane

AI: Some Tips On How To Use It in Digital Marketing

How To Use AI In Your Digital Business

Being a huge Sci-Fi fan, I always knew AI would be something I would naturally gravitate towards, once it could feasibly be applied in digital marketing. I still remember the first conversation I had with my then-boss, about adding a chatbot to the company homepage. He was outraged, to say the least, and I distinctly


Nathan Sykes

How Will GDPR Affect US Marketers?

What US-Based Businesses need to know about GDPR

Have you heard of GDPR? Well if your business holds any Data on residents of European Union countries, you had better start reading soon. You are affected and must take steps to be compliant. What Marketers Need to Know Let’s start with the key points before going into any details. Here are some high-level bullet points:


Tony Zambito

Customers Are Still The Best Source For Buyer Insights

The best buyer insights come from your customers, not your data

In this article, Tony Zambito discusses how companies may be ignoring their customers in their rush to ever more sophisticated data. Surely, the best buyer insights still lie with the buyers themselves? It is another thought-provoking installment in our “Great Articles You may have missed” series. The Best Source For Buyer Insights In the past


Greg Satell

4 Industries Benefiting From The Internet Of Things

Internet of Things

In this article, Greg Satell (aka Digital Tonto) discusses industries affected by Internet of Things innovation. It is a departure from our usual content, but a perfect weekend read for all geeks. We’re always wondering when these innovations will affect our own business. For now, it remains interesting to see it in action elsewhere. This


Susan Gilbert

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an


Nancy Kapoor

7 Conversion Optimization Tips For Smart Marketers

You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,


Jan Gordon

Look At The World Through The Eyes Of Your Buyers

By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park.  It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces.  Having fun with facial and body gestures to make myself look even more different. Companies today,


Jan Gordon

Watson & Twitter: A Marriage Made in Tech-Heaven?

In a successful marriage, each partner complements the other. Recently, the hi-tech world was abuzz with the news that Watson, IBM’s AI supercomputer, was hooking up with the social media darling Twitter. Some see the pair as a match made in cyber-heaven, which will benefit marketers and small to medium-sized businesses.   But is the much


Andy Capaloff

The Un-geeking of Data

Stock Image

Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will


Andy Capaloff

9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are.  But with the Big Data journey barely really beginning, it seems opportune, even for


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