Nancy Kapoor
April 17, 2016

7 Conversion Optimization Tips For Smart Marketers

You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably, your strategy to attract people to your site is good. What you need to change is your conversion rate optimization strategies so that your site visitors are turned into buyers with a little more dedication and focus.

According to Bryan Eisenberg, most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. Marketers do not realize the fact that conversion process keeps equal importance as other processes as it is only at this stage that you transform your customers into your buyers. Don’t let your site visitors go back, retain them, it’s easy!

An article published in Marketingcharts.com reveals that 85% marketers plan to focus more on conversion rate optimization this year. Do you want to not just increase your conversions but double them? Read the following article to know about 7 simple ways to double your conversions.

1. Mobile Optimization

People use mobile for everything these days, from recharging to to calling a cab to shopping. Therefore, it is essential to optimize your site for mobile so that it is easier for people to buy your services and products even when they are on-the-go, thus increasing you conversions. According to an article published in TruConversion.com, 4 out of 5 consumers use smartphones to shop.

According to Kissmetrics Blog, 40% of people abandon a website that takes more than 3 seconds to load. So, make sure that your site has no heavy images or videos so that people get the best experience regardless of the device they have. Don’t forget to test your site to make sure that is it mobile optimized.

Also, use right keywords in order to increase your search rankings and test your site on various devices to ensure that it is mobile- friendly.

Mobile Optimization Sunmaid

2. A/B Testing

An article published in TruConversion.com states that A/B testing is the most used method for improving conversion optimization. And it’s true. A/B testing is the best way to know what is being liked by your audience and what not.

Test the design of you website, landing page, colors, font styles and imagery. This will let you know the tastes and preferences of your visitors for better conversions. Remember to make a record of all your results so that it easier for you to create a site or app according to the liking of your customer.

For instance, Nature Air, a Costa Rican airline, improved conversion rate by 591% by having A/B test experiments. They changed the positioning of their CTA.

Costa Rican Airline

[Image Source: TruConversion.com]

3. Personalization

Personalizing your sites or emails can help you convert your visitors onto buyers to a great extent. According to Triblio.com, personalized web experiences lead to an average of 20% increase in sales. In today’s world, people look forward to and demand more personalized experiences. They want to see and experience what they like and prefer.

By utilizing the information given by the visitors like their location. You can send them articles related to what’s new/happening in their location. They would obviously be interested in reading such articles.

Something as simple as sending an email with the name of the person can do your job of impressing them and making them click onto your site. Also, personalized call-to-action increase conversion rates by 42% as compared to generic call-to-action, states an article published in Sproutsocial.com.

For instance, check out the example of a perfect personalized email below.

Dropbox

 

4. Video Marketing

We all know that visuals make a greater and deeper impact on a human mind than plain text. When we talk of videos, it makes your website or content look more attractive. Also, it becomes easier to convey your message through videos. An article published in Socialmediatoday.com states that 64% consumers are more likely to buy a product after watching a video about it. So, embed a video now in your site (if you haven’t till now) to convert your site visitors to customers. Or you can simple create a video about your brand or product and distribute it on all channels (social media etc.).

Video marketing is a fun way of engaging the audience and interacting with them. Make sure that the videos you create are of high quality and mobile optimized for the convenience of the people. According to by 2017, online video will make up nearly 70% of internet traffic.

Check out this video from Dollar Shave club that went viral, increasing the sales of the company.

5. Call-to-Action

These buttons form the most important part of your landing page. Something that is the last trigger for conversions. Something that teaches your user how to take the final step. Your call to action button, their placement on your landing page play a crucial role in the conversion rate optimization process.

However, it has been found that majority of businesses ignore CTA. According to TruConversion.com, 70% of small businesses lack a call to action. Moreover, only 47% websites have a clear call-to-action button that takes users 3 seconds or less to see, states Neil Patel.

Place your CTA buttons prominently just like other important features such as your custom logo design, etc. If you want people to take the desired action on your site.

For instance, check out this landing page of Consolidated Label. By tweaking their CTA button and making it contextual, the company was able to increase its conversion by 62%!

Call to Action Buttons

6. Retargeting

Through retargeting, you can get visitors who had abandoned your site for some reason or the other back to your site. It provides you with an opportunity to talk to such people and convince visit your site again. According to Trcuonversion.com, retargeted users are 70% more likely to convert.

Therefore, send your site visitors messages offering them discounts and they will definitely remember the name of your brand while shopping the next time. The idea of retargeting is to keep your brand in front of potential buyers so that you don’t miss out on any conversion.

For instance, check out Expedia’s ad on Facebook and its retargeted ad to one of its customer.

Expedia's ad on Facebook

7. Micro-Commitments

In simple terms, micro commitment is to get someone to take some action in exchange of your offer to them. This is indeed is one of the best ways to improve website conversion. Just make sure that the action you are asking visitors to perform is mentioned clearly and requires the least commitment.

For instance, you can ask your blog subscribers to for a Facebook post for continue to reading the blog. If they really like your blog, they will not give a second thought for posting it on the social networking sites thus increasing your conversions.

Micro-Commitments

A popular real life example of success of micro commitments in conversions is the Obama campaign. The campaign was broken into four parts, of which the first step asked the donors to select the amount they wanted to donate. Conversion of the campaign increased by 5%.

Obama Campaign

Now It’s Your Turn!

So, there you have it – the top 7 conversion optimization tips you’ll definitely try if you’re obsessed with sales. Now it’s time to put these techniques into practice. We are sure that these tips will surely help you increase conversions and sales. Results take time so be patient and determined for the better!

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Nancy Kapoor

Senior Digital Marketing Associate at Grazitti Interactive
Nancy Kapoor is a Blogger and Digital Marketing Expert at Grazitti Interactive, a digital marketing agency. Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Nancy has spent more than seven years working in SEO, social media, and paid marketing.