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Jason Khoo

Why SERP Volatility Is So Important For Keyword Research

Make SERP Volatility Your Friend

SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue.  But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…



Susan Gilbert

12 Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

Facebook Advertising, Competitive Research, and Instagram eCommerce Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising Competitive Analysis Instagram Marketing 4 Facebook Advertising Tools That Will Increase Your Sales 1) Eye-Catching Video Ads – Biteable Create video ads…



Daniel Martin

The Top 6 Link Building Mistakes We Might Be Making

The Top Link Building Mistakes

Link building is one of the oldest digital marketing strategies out there. So are we writing about something so old? Perhaps the real question is: if it’s “old,” why are people having such a hard time doing it? In fact, a lot of marketers might be using what they think are effective link building methods,…


Qhubekani Nyathi
Simple eCommerce SEO Tips

Getting eCommerce SEO right is a top priority for stores and businesses that want to rake in the sales. But, the competition to rank on the first page of the SERPs is fiercer than ever. Just to put this in perspective, studies show that websites that appear on the first page of Google’s SERPs get…


Anna Fox

7 Tools to Create a Successful Local Content Marketing Strategy

Tools For Creating Your Local Content Marketing Strategy

Content marketing is the foundation of any digital visibility strategy, including local business marketing strategy. When done correctly, it increases brand awareness, builds loyalty, and leads to gradually and consistently increasing sales. Many local companies are unfortunately not doing it the right way. Many businesses think that content strategy is simply about creating a set…


Shane Barker

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


Adelina Karpenkova

Why Backlinks May Hurt Your SEO & How to Boost Inbound Links

Improve Your Backlinks Strategy

Link building is one of the key steps to improving your page rankings. But not everyone realizes that backlinks are a part of their trust factor. Many think that links are just a ‘number game.’ That’s why people started to buy links, insert their links in blog comments, and create unnatural anchor texts. All these…


Shane Barker

How to Turn Unlinked Brand Mentions into Links

Turn Unlinked Brand Mentions Into Links

Search engines like Google use backlinks to discover new web pages and to determine how well a page should rank in their search results. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. That’s why it is crucial for businesses to…


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