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Ashwini Dave

Knowledge Bases Are The Next Big Thing: Here’s Why

Why Knowledge Bases Are The Next Big Thing

Almost every organization out there has databases brimming with data dedicated to some project or application. And for some reason, some companies still shy away from it, sticking with the good old spreadsheets. While there’s nothing wrong with it fundamentally, oftentimes, some of this siloed information is restricted or simply not accessible to other parts…


Nahla Davies

3 Ways AI and Machine Learning are Transforming B2B Marketing

AI And Machine Learning Are Transforming B2B Marketing

Artificial intelligence (AI) and machine learning (ML) are becoming rapidly entrenched in all forms of business and life beyond it. Why then, do they have so little implementation in actual B2B marketing? Fewer than 20% of B2B enterprises use these technologies in meaningful ways that transform the way they connect with customers.  That’s a shame since…


Srushti Shah

AI Chatbots: What Can They Do For Each Business Function?

What Can An AI Chatbot Do For Your Business

In 1964, MIT professor Joseph Weizenbaum developed what we could call the first prototype of a working chatbot. It was called ELIZA. ELIZA was a test case of the Turing test — a method of inquiry in Artificial Intelligence for determining whether or not a computer is capable of thinking like a human being. Almost…


Robin Singh

AI and Content Marketing: How Machine Learning Is Impacting SEO

How Machine Learning Is Impacting SEO

Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…


Haley Lucas

Are Chatbots Replacing Email Marketing?

Are Chatbots Replacing Email Marketing?

To run a successful business, you only have one job to do.  And that’s to show your target audience that you have a solution to their problems (or aspirations). That means you must establish an effective and efficient way of communicating with them. In the digital age we’re living in, chatbots are fast becoming one…


Dipti Parmar

How AI in Martech Impacts the Customer Journey

AI in Martech

If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…


Jan Gordon

Curatti Best Articles of 2020 (And Happy New Year 2021!)

Happy New Year 2021

2020 is finally over! How long did it last? Until now, every year of our lives went faster than any before it. Not this one! Goodbye annus horribilis! You’ll never be forgotten! A Quick Summary of 2020 Life changed. The end! Our 2020 Authors This year, we published over 130 articles, some written by old…


Karl Kangur
SaaS Business Trends 2021

To maintain business growth, you need to strike a balance between how your SaaS product drives user behavior and keeping an eye on trends. Product developers can sometimes get preoccupied with the former and lose sight of the importance of being intelligently reactive. New technology, disruptive software tools, global events, and gradual changes in user…



Srushti Shah

The Power of AI Tools in Customer Service

AI Tools and Customer Service

As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…


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