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Srushti Shah

The Power of AI Tools in Customer Service

AI Tools and Customer Service

As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…


Kevin George

AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]

How AI Is Making Email Marketing Even Better

Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are:  (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…


Susan Gilbert

12 Digital Marketing, Content Curation, and Social Listening Tools

Digital Marketing, Content Curation, and Social Listening Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…



Joydeep Bhattacharya

Best Marketing Analytics Tools That Use AI To Improve ROI

Tools That Use AI For Marketing Analytics

Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help.  AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…


Dhruv Mehta

5 Ways AI Can Fuel Your Customer Engagement Strategy

Using AI In Your Customer Engagement Strategy

“Can artificial intelligence actually help connect with customers, let alone engage them?” Nod, if you too have wondered about this at one point or another. The answer is deceptively simple: AI has direct and indirect applications, both of which ultimately benefit the end-customer. Take a look at what the data tells us: Increased user engagement…


Aran Davies

How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence Is Transforming Digital Marketing

I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…


Sahil Kakkar

How Chatbots Can Boost Your Site’s SEO

Done Right, Chatbots Can Boost Your Website's SEO

Did you know that ELIZA was the first chatbot in the world? Well, now, you do. Joseph Weizenbaum developed ELIZA at Massachusetts Institute of Technology (MIT) in 1966. Source   ELIZA provided a pre-programmed response to the users by studying their entered keywords and phrases. Over time, how ELIZA operated laid the foundation for the…


Susan Gilbert

12 eCommerce Sales, Twitter and Customer Relationships Tools

eCommerce Sales, Twitter Following, and Customer Relationship Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: eCommerce tools to boost sales Improve your Twitter following Better Communication and Customer Relationships 4 eCommerce Tools You Can Use to Increase Your Sales…


David Gutierrez

6 Top Organic SEO Trends to Focus on

Organic SEO Trends

The goals of organic SEO specialists remain unchanged from year to year: to get ahead of others in SERPs, to increase returns on investment, to improve revenues. However, the ways of achieving these goals are far less static, what with ever-changing Google algorithms and business landscape. So what are the most important trends to look…


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