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Jan Gordon

Curatti Best Articles of 2017 – Part Two

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that


Jan Gordon

Curatti Best Articles of 2017 – Part One

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that


Nancy Kapoor

What’s New In The Latest Google AdWords Interface?

What's New in the Google AdWords Interface?

Google launched a new interface of AdWords earlier this year. Stacked with features, the latest version claims to provide a better user experience to advertisers in comparison to the previous one. The new Google interface was gradually rolled out to select accounts over time. It is one of the biggest changes in visual appearance since


Bryan Goodwin

Website Advertising Is About To Change. Are You Ready?

Website advertising

Curatti note: This is an important and very timely piece by Bryan Goodwin. He tells stories of obnoxious sales tactics of days gone by, and likens them to modern day website advertising on the web. All ultimately leading to the obvious question: What is acceptable today? If you wish to skip past the history and


Olivia Ryan

How To Take Advantage Of Your Customers’ Emotions

Online advertising using customer emotions

When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence


John Jantsch

The State of Social Media Usage in America

social media usage

Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find


Timothy (Tim) Hughes

Social Media Marketing Is About Relationships, Not Broadcasting

Social Media Marketing

This article by Timothy (Tim) Hughes, looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe. It is another installment in our “Great Articles You may have missed” series. Social Media Marketing Is Not For Broadcasting The foundations to marketing started in


Toby Dean

The Ultimate List of Internet, eCommerce & Hosting Facts

Being successful in the world of online business is not impossible, but it’s not easy either. As with anything, the more informed you are, the bigger the chances of reaching your goals. It’s the same with online sales. except that the internet is an ever-changing environment that keeps reinventing and shifting current paradigms. Online sales


Susan Gilbert

Take Your Facebook Ads To a New Level

Facebook ads are not only a great way to grow your business Page — they also can help improve your website traffic and conversion rates. According to a Socialbakers report, 92 percent of marketers are now advertising on this powerhouse social network. The retargeting feature, launched at the beginning of last year, can give your


Susan Gilbert

Drive More Conversions With Website Retargeting

Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience


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