Liaqat Ali Hamiya
April 25, 2019

Facebook Advertising Has Got Better And Easier

Facebook Marketing Tools

“Marketers need to build digital relationships and reputation before closing a sale.”

– Chris Brogan

Facebook is no longer just a social platform. Business and advertising have long since surpassed the social aspect.

Facebook advertising allows a business to set its targeted audience, giving insights into the diversity of that audience. This targeting includes such things as cultures and regions. This possibility wasn’t achievable with traditional business marketing and platforms.

However, the high-competition to catch and convert targeted audiences into consumers have made it difficult for small businesses to stay in the game. Since the recent Facebook Algorithm changes, marketers find themselves struggling to make their brand appear in the Newsfeed of their potential customers.

“Facebook is arguably the world’s most powerful marketing platform. Within two years, it has helped me build and run numerous multimillion-dollar businesses from scratch. It has unique benefits that few other marketing or advertising platforms can offer: advanced targeting and user-friendly dashboards. Plus, you can start with a daily budget as low as $10-$20.” Forbes

Many people are reaping benefits from this platform – which means it’s surely not very difficult to use, after all.

How Facebook Advertising Helps Businesses Grow:


Source: Facebook Business

The contemporary business world is all about social media advertising.

The power of social media advertising has reached new heights in this digital age. With people scrolling their news feed every 2 seconds to businesses going extra digital to appeal to the online users, everything is in the hands of social media platforms these days.

The master of social media advertising, Facebook, has been ruling the digital business industry from quite a long time now. No matter how small or big a business is, its appearance on Facebook always contributes to its business.

Nevertheless, if you’re still relying on the traditional means of marketing, the following reasons might help you understand how things work at Facebook headquarters that eventually benefits one’s business:

Advertising On Facebook Helps You The Targeted Audience


Source: Social Media Examiner

The key to good sales is reaching the targeted audience. And the key to reaching the targeted audience is to understand them.

Advertising on Facebook helps marketers grab the attention of their followers, providing a better understanding of who they are and what they want.

Facebook’s features like slideshow, carousel ads and more, have enabled brands to reach out to their target audience.

After all, the more you know about your target audience the more you can tailor your content to speak to them.

You may also want to read: How To Leverage Social Selling To Dominate Your eCommerce Niche

Marketing Campaigns are The Best Way To Market Your Product

Advertising, when paired with campaigns, becomes the ultimate marketing medium.

Facebook’s features allow marketers to choose between a campaign, an ad set, and an ad. Another feature allows businesses to choose the purpose of their campaigns. Your purpose might be engagement, traffic, views and so on. Facebook features also allow you to set your ideal audience.

According to Facebook business, the American multinational technology company Garmin has used Facebook campaigns in the best way possible. With 9.7X return on ad spends and 1.8% CTR (click through rate) the company advertised its hybrid multi-sport smartwatch. The campaign involved building awareness with Instagram video ads and driving conversions with Facebook carousel ads.


Source: Mumbrella Asia

You may also want to read: 7 Psychology Facts That All Social Media Marketers Should Know

Bring Facebook Pixel To Its Utmost Use

Pixel might be the greatest thing happened to Businesses on Facebook.

Facebook pixel brought the biggest change in Facebook marketing by offering businesses the ability to integrate their Facebook ad campaigns with their websites.

If you’re wondering, this how it works:

Pixel can report on actions that customers take after viewing your Facebook ads. It does this by adding a code related to the website. To simply state, Facebook Pixel acts as conversion optimization. This is because it tracks the customers’ desired actions and then uses this data to help build more relevant custom audiences for the business owners.


Source: Fiverr

Moreover, the information collected by Facebook Pixel can also be used to retrofit customers who have visited your website.

Save The Hassle By Turning Your Posts into Ads

Remember, your overly promotional advertising on Facebook Newsfeed gets super irritating really quick.

The most effective form of advertising looks organic. It certainly doesn’t have promotions written all over it. Plus the social media platform makes it pretty easy to do it. All you have to do is select the option “Use Existing Post” in the Facebook Ads manager to turn a standard post into an ad.

To be precise, this tool is not only effective but also helps business owners save time and effort.

To sum it all up, there are tons of marketing features that Facebook has enabled for your business. If you are not aware of all of them, you might miss out on some great opportunities.

Over To You

Do you have anything to add to the above? Please share your thoughts with your fellow readers. Thanks!

Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Liaqat Ali Hamiya

Liaqat Ali Hamiya is the co-founder of Genesis, a holistic digital marketing and branding agency in Karachi, Pakistan. He has started his digital marketing career in 2011. He served dozens of business around the globe with a focus on digital marketing, ecommerce, branding, b2b and business service clients. He is also associated with leading logo designing company, LogoGuts