November 19, 2016
Post: Introducing The UnitedHealthcare Self-Service Small Business Tool
This is a sponsored article that we decided to provide because it can be of great use to some of our readers. The UnitedHealthcare Self-Service Tool In an age where the constraints upon our time continue to grow, simplification of process is ever more important. And that certainly doesn’t pertain only to our efforts towards…
August 17, 2016
Post: 10 Modern SEO Ranking Factors Businesses Should Abide By
SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. alone, Google dominates 85% of the search market share. The #1 activity on a desktop, tablet or mobile device of U.S.…
August 2, 2016
Post: The Role Of Opt-in Popups In Viral Content
We all want our content to reach the largest possible audience – call it viral, if you wish. In this article, I will demonstrate how the use of opt-in popups to build a robust subscriber list, can help you achieve that goal. First: Have an extraordinary headline and informative content: Have you ever wondered why…
July 26, 2016
Post: How To Use Content Marketing To Boost Sales
What does it take to drive conversions and generate sales in the current business landscape? The answer is simple – in order to get, you have to give back. People are no longer satisfied by promotional messages. Bombarding your audience with commercials isn’t going to do the trick. Creating quality content is one of the…
June 7, 2016
Post: Jonah Berger’s 6 “STEPPS” to Viral Success
Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the subject of this blog post, “Contagious: Why Things Catch On”, appear third in the Google results, when you simply look for the word “contagious”? (Note: the…
May 15, 2016
Post: Google Told You How to Rank. Did You Listen?
It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But in March, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages. Content and…
May 12, 2016
Post: Generation C: The Disappearing Digital Divide
Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the…
March 27, 2016
Post: A Strong Business Case for Content Marketing
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how many marketers are making the shift to content marketing are enough for you (and your boss) to move full steam ahead with your content marketing initiatives, then I’ve included some of this…
February 10, 2016
Post: The Life-Changing Power of Content Marketing: A Story
This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How inexperienced she was as a chef. She told SFGate.com… “I learned to cook when I first tasted what passed for Thai food here in the States. Before…
February 9, 2016
Post: 16 Uncommonly Excellent Content Marketing Tools
There is one word that comes to mind when you think about developing new content: Creativity. In order to stand out from the crowd, you need a different angle. And that need not be limited only to the ideas you get or the way you present them. The tools you use in all aspects of…
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