Articles by Maya Gaspar

Maya Gaspar
June 7, 2016

Jonah Berger’s 6 “STEPPS” to Viral Success

Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the subject of this blog post, “Contagious: Why Things Catch On”, appear third in the Google results, when you simply look for the word “contagious”? (Note: the…