October 29, 2015
Post: Using LinkedIn to Become a Networking Superstar
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
October 22, 2015
Post: How To Use Social To Deliver The Best Customer Service
Q1. Why should we add social to our customer service channels? Q2. What are the costs/benefits of such choice? Q3. Shall we re-arrange our customer service structure? These are 3 of the most frequently asked questions by customer service directors. I understand their feelings, since integrating new channels such as social networks is not simple,…
October 21, 2015
Post: The One Way to Build a Successful Business Using Content
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John Greenleaf Whittier (*If you don’t have time to read this whole post, then…
October 15, 2015
Post: How to Build Content Wealth with Integrity
A fresh deck of 10 well researched, clearly articulated, thought leading blog articles on topics your business has expert knowledge on, could translate to a year’s worth of blog and social media posts, Fact Sheets, downloadable PDFs, eBooks and newsletter material. Add a few well produced infographics and videos, and you have just created a…
October 5, 2015
Post: How a Sales Funnel Can Generate More Sales From Your Website
Your business may have a lot of traffic coming into your website, but how are you converting these prospects into sales? An interested reader is more likely to make a purchase, especially through great content that they want to pass along to others. For example, marketing firm, Quicksprout, reported that they received 2,033 leads from…
September 27, 2015
Post: 11 Steps To Building A Business Relationship
By Wade Harman An old blind man was sitting on a street corner begging for money. On a cardboard sign, next to his cup, he had written “Blind, Please Help”. No one was giving him any money. A young advertising writer walked by and saw the blind man, his sign, and the empty cup, and…
September 17, 2015
Post: 7 SEO Trends You Need to Know Now
Even though search engine optimization (SEO) is less than 20 years old, it has evolved quite a number of times and still continues to do so. For example, Google’s search algorithms are updated on a continual basis, bringing changes that brands of all sizes must adapt to, if they want to stay in business. In this article,…
September 9, 2015
Post: How To Overcome Content Marketing’s Biggest Challenges
By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…
September 3, 2015
Post: The Best Blogging Advice You’re Not Taking
Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with. The personal blogging success rate, when measured by…
September 2, 2015
Post: Here’s How Neil Patel Uses Curation That Goes Viral
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story.…
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