Ron Sela
September 3, 2015

The Best Blogging Advice You’re Not Taking

Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with.

The personal blogging success rate, when measured by generated revenues, is not particularly high. Based on this survey, 81% never make $100 from blogging. Only 9% generate enough income to sustain their personal lifestyle while blogging 4-6 hours a day.

They are the fortunate few who will see their efforts translate into a significant monetary reward. All other bloggers might end up slaving away over a hot computer.

Write About Your Passion and People Will Follow

One might choose blogging to pursue a passion, a love for a particular cause, political ideology, or expression of personal experience that they deem worthy of expression and acceptance.

Monetary compensation is certainly a part of the end game, but merely creatively expressing what is in your heart and mind in words should be part of your objective.

With all this said, the idea of writing about what you find interesting and people will follow an idea worthy of serious consideration.

Perhaps the biggest reason is that the Internet has opened up a global community where your thoughts on any subject, no matter how extreme or silly your views may appear to others, will almost certainly grab someone’s attention.

It has the potential to grow into hundreds or thousands without an injection of media exposure.

Build an Audience of Followers Who Share Your Passion

If you have been writing for any length of time, you should have a very good idea about not only what you want to write about, but how well you write it.

A silent admission that only is recognized after discovering you have no audience is that not everyone can write well, just like not everyone can compose music.

Whether you are creating a composition in words or notes, the result will be a construction that will be heard either as noise or a beautiful and meaningful expression.

Having a passion does not always translate into a work of art.

That leaves us with those who have the natural or developed skills to prosaically pursue their passion. One of the first realities to face is that you have to become an expert in your passion.

This is most likely the case to begin with but still requires continued growth.

During this journey of learning, you become aware of the most important names and faces of your passion, and many of those who follow them. Here is where your audience lives.

Your Audience is Built Into the Pursuit of Your Passion

There are likely many more who share your enthusiasm and, like yourself, are seeking to know more and become more involved. In the parlance of social media, one of the connections you can make is to find influencers and thought leaders who already have an established following.

You probably have already encountered some of them through the aforementioned pursuit of knowledge, and have a starting point.

The idea of writing to your passion is that people will follow. Any successful blogger will tell you that it takes at least one year for the average blogger to get noticed and taken seriously by thousands.

The bad news is that you will have to be patient.

The good news is that along the way you will develop patience. An enormous advantage to writing about your passion is that you will never get bored of just writing about it.

A test of your passion will be to continue writing without immediate monetary reward.

Become Aware When People are Indeed Listening

A responsibility you will have to accept should you decide to walk down this road of passion is that people will depend on you to write regularly.

Developing a following is becoming aware that people are indeed listening to you and want to hear what you have to say.

If you are in need of a confidence booster, realizing that at the beginning hundreds of people will be waiting for your next perspective or insight should do the job.

There is a reward to taking responsibility.

It can be fairly asked what does a blogger do in the interim, waiting for this financial reward.

One of the seminal rules for serious and professional bloggers is to make sure you spend some time each day writing. It should be a specific amount of time and when you are in the best writing environment possible.

Those who are taking the dispassionate approach by writing for money need to spend some time each day writing about their passion. It will serve as a motivator to get you through the next day and remind you where your heart lies over the long haul.

Final Thoughts

If one thing can be said about blogging because of your passion, is that it can be done every day for the rest of your life.

If you feel like you are alone in your quest to connect with others who share the same passion (and by the way, this is who you’re following actually will be) take heart. There are hundreds, perhaps hundreds of thousands, of people who want to hear your voice and see what you see.

The challenge is to be able to effectively communicate and express those moments in time where you experience your passion.



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Ron Sela is a digital marketer and conversion optimizer, focusing on maximizing ROI with content marketing campaigns.You can find and connect with Ron on Twitter at @RonSela and read his thoughts on his personal blog at
  • Very inspiring article. Staying motivated and finding material can be so difficult sometimes and it really helps to hear stuff like this. Thank you.

    • Hi Mike,

      Personally, I find staying motivated the biggest challenge. I have seen some great bloggers that stopped operating their websites for various reasons, and for the most part lack of motivation was the most comment underlying reason. Blogging on topics that you really like and care about can certainly help with boosting motivation. Thank you for stopping by!

  • Hi Ron,

    This was a great post. Especially loved the point about building an audience of followers who share your passion. Many people are afraid to start a blog in a small niche, even through that is what they are passionate about. Thanks for sharing.

    • Hi Davina,

      Blogging in small niche might be scary, but it can also a great opportunity for building thought leadership in an untapped market. On top of helping with the lead generation process, it can also serve as a fantastic vehicle for converting subscribers to paying customers. Thank you for commenting!

  • Lovely post. I have been a blogger for five years and only just got discouraged as I wasn’t making any money. I love blogging and would really love to make a living from it? How do I do it?

    • Hi Ibifiri. You have asked the question most bloggers want answers to. If there was one answer or some simple ones/if there was a one-size-fits-all checklist – everyone would do it! My best advice is to start by finding where your passion meets your audience, build community and authority around that. Without these things, all money-making efforts will either fall flat or require a huge amount of luck

  • Hi Ron,

    I agree with your premise, but I think there is another step…

    Identify the problems your passionate about solving. Once that is done one can gain more clarity so that they communicate to and with the audience in a way that is relevant, inspiring and compelling.


    By answering the following questions (which I have yet to see someone capable of getting out of their own box to do):

    1. What tangible values do your customers experience and how do they feel about the experience?
    2. What “specific” problems does each tangible value solve?
    3. Who are you “specifically” solving them for?
    4. How is your product or service “a” solution to each problem

    When you have that kind of clarity and begin to understand what business you are “really” in then you will begin to attract the audience who identifies with you and you them and are able, willing and ready to buy.

    That is the process of establishing confidence and competency (which is what people really hire and fire on) as a blogger creates incredible value and incentive.

    I just wanted to add that tidbit. Again, I agree with you 100% but I think there is a little more to the process.

    I hope you have an incredible second half to your week Ron!

    ~ Don Purdum

    • Hi Don,

      I totally agree that the process which you describe as the process of establishing confidence and competency is an essential component on the road to monetizing a blog.

      Having this clarity that you mentioned, for me is the most elusive piece of the puzzle. In many cases, we hit the road of blogging, only to explore later for this understanding of how we can define our product or service, or whether we have it at all.

      Unlike other professions, we first establish marketing funnels, occasionally without having the commodities to sell through them.

      Thank you so much for taking the time to write this exceptional comment.


      • Hi Ron,

        Clarity is the most elusive part, I agree, but it’s also the most important. I have so much fun working through those questions with my clients and watching the lights go on for them.

        It’s completely possible with some effort and digging and what I know is true is that it’s there for everyone, we just have to pull it out and expose it. It’s exciting and good stuff!

        Thanks for your reply Ron!

        ~ Don

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  • Hi Ron,

    I have reached to this post after going through a series of blogs about blogging and I wish I had come here earlier. You have made some great points and the take away from this article for me is stay motivated.
    I also want to add an important point which I think can increase the authority of your blog. That is taking the views of influencers and put them on your blog.
    However, it is not as easy as it sounds but a guy has to work!

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