November 13, 2016
How Intent Can Be Your Secret Weapon as a Content Marketer
Let’s face it! Everyone can be a content creator today. There are ample free and easy-to-use content creation tools available today. You can get free templates or software for creating just about any type of content you can think of, from text to audio and video content. In a nutshell, it’s no longer about creating…
January 7, 2016
What No One Tells You About Account Based Marketing
A new era of B2B content marketing has begun with the advent of account-based marketing. This B2B marketing strategy empowers you with the best possible return on your investment, along with driving enhanced sustainability and profitability over time. Account-based marketing (ABM) is also popularly referred to as key account marketing, where a business identifies and…
December 3, 2015
Your Recipe For A Successful Social Media Strategy
Many companies have a presence on one or more social media channels, and all attempt to draw attention to their brand. Having heard of the remarkable power of social media, they’d be crazy not to, right? However, of course, the degree of success these companies enjoy varies widely. Mostly, that comes down to strategy. A…
November 5, 2015
7 Most Common Blunders Content Marketers Make
It does not matter if online content is in the form of a blog, a website, an e-commerce store or a series of targeted product descriptions – if the right people do not know that it exists, they cannot interact with it. This is precisely why marketing is a major component of successful content creation.…
October 1, 2015
How to Maximize Your Conversions by Personalizing Your Blog Experience
Have you ever thought you could increase the number of blog subscribers, if only you could serve them with more personalized content? When it comes to getting the most out of social media accounts, it is vital that you consider the importance of personalizing your blog landing pages and the role they play in accomplishing…
September 3, 2015
The Best Blogging Advice You’re Not Taking
Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with. The personal blogging success rate, when measured by…
August 6, 2015
The Modern Rules of Managing Your Old Blog Posts
When you are running a blog, it is easy to get caught up in creating new content. It might even make you forget all about the articles that you have written before. Yet, even if you only write one article a week for your blog, and one a week as a guest post on another…
July 9, 2015
7 Advanced Thoughts On Content Marketing
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
June 4, 2015
How Brands Can Maximize Influencers Through Marketing Campaigns
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant content. The content created by influencers is often distributed on their own website, but also pushed in their social media networks. More often…
April 30, 2015
How to Do Brand Journalism The Right Way
While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Companies are focusing all their attention on writing to attract a vast audience, and with it more clients, while ignoring other aspects of content marketing. Unfortunately, most of these…
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