December 22, 2020
Post: 12 Facebook Advertising, Competitive Research, and Instagram eCommerce Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook Advertising Competitive Analysis Instagram Marketing 4 Facebook Advertising Tools That Will Increase Your Sales 1) Eye-Catching Video Ads – Biteable Create video ads…
December 15, 2020
Post: The Content Marketing Specialist – The Must Have Secret Weapon for Small Business & Startups
This article isn’t about the importance of content marketing. You should already know it’s one of the most effective and sustainable marketing strategies. No, this article is about the finding and hiring a content marketing specialist. This is the crackerjack operative who finds all the best keyword opportunities, gets killer new sources of quality backlinks,…
December 9, 2020
Post: How To Establish Your Brand as a Thought Leader
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
December 8, 2020
Post: How To Master Live Chat Support Conversations Like a Maestro
There’s a good chance that you are underrating Live Chat as a Digital Customer Service channel. Live Chat is not the newest Digital Support channel – certainly compared to messaging apps, for instance. And this often leads brands to underestimate its peculiar features and challenges. The result is poor customer experiences and employee frustration (for…
December 3, 2020
Post: How to Use Video Content Marketing to Promote a Non-Profit
Video marketing has been fast evolving over a decade lately, and it’s still going ever stronger. Whether you are operating a non-profit (or volunteering to help one which is always a good idea), here are a few tips to use video marketing. First things first: The Power of Video Content If we want to really…
November 24, 2020
Post: 12 eCommerce Sales, Podcasting, and Website Building Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: eCommerce Sales Podcasting Website Building Increase Your eCommerce Sales With These 4 Tools 1) Better Shopper Experience – Syte You have a great product or…
November 21, 2020
Post: How to Drive Traffic from Social Media
[Updated 11/21/2022] By now, you’ve almost certainly heard the term “content marketing.” It’s not a new concept, but it’s become one of the biggest buzzwords in online advertising. And for good reason: Content marketing costs 62% less than traditional marketing, and generates about three times as many leads. But there is, of course, a catch:…
November 19, 2020
Post: Ecommerce Marketing Strategies That Will Not Get You in Trouble With The Law
The Internet is No Longer Lawless Online commerce is the new norm and every business wants in. However, businesses looking to expand their online presence must be familiar with how intellectual property rights exist online and how some online marketing strategies are regulated by anti-spam legislation. Falling foul of the law, even innocently, can land…
November 18, 2020
Post: Be Bold: Key Strategies to Secure and Protect Your Start-up’s Brand
Secure and Protect Your Brand It is very easy to take for granted that customers simply purchase a company’s products or services because the customer desires them. The reality, of course, is that the purchasing process is far more complex and is dictated by a whole slew of complex psychological processes and emotional reactions. We…
November 17, 2020
Post: Why Do Most Guest Blogger Outreach Emails Suck?
This will be a bit of a rant. But hopefully, a couple of people will learn a thing or two. If that happens, my fellow blog masters and I will be very happy. To put it mildly, most guest blogger outreach emails suck. I don’t know who puts out the advice that people are taking,…
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