Post: 2011 to 2021: eCommerce Emails Over The Decade

The rise of digital marketing changed the way businesses run, bringing eCommerce to center stage. Globally, eCommerce sales were $572 billion in 2010, and according to UNCTAD, they skyrocketed to $26.7 trillion in 2020. This stark evolution is largely attributed to digital marketing, which includes email marketing. The advent of email marketing allowed business owners…
Post: 10 Reasons Your Emails May Land in the Spam Folder?

With the expansion of commercialization in digital marketing, our Email inboxes are regularly bombarded with emails from companies or individuals who are apparently trying to give us a free bank account, free insurance, or transfer an amount worth a fortune. Hilarious, right? OK, they’re not-so-hilarious! These SPAM emails are actually downright irritating and time-consuming. Spammy…
Post: 12 Brand Mention, Twitter Strategy and GIF Making Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
Post: How to Write Great SEO-Friendly Content (Updated)

2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
Post: Have a Product or Service that Targets Gen Z? Here’s Everything You Need to Know About Reaching Them on Social Media

Marketers may have just gotten a handle on marketing to millennials, but now there’s a whole new generation to target. Gen Z, the “digital natives,” have serious purchasing power, so it’s crucial to get your marketing ready for them. Fortunately, we have plenty of tips and tricks to help you market your product or service…
Post: What You Need To Do To Bridge The Digital Customer Service Gap

Yesterday evening I watched an old movie based on the strong bond between a teacher and his students. Their solid relationship was put in jeopardy due to a sudden change, a new teaching method. In fact, it had originated a dangerous tension between them. I won’t spoil the end of the story but I can…
Post: 5 Tips on Boosting Your Business’ Average Order Value

Average order value (AOV) is an often-overlooked metric in the digital business world. Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…
Post: 12 WordPress SEO, Content Research, and Video Editing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: WordPress SEO plugins Help in finding the right content Video Editing Give Your Visibility a Boost with These SEO WordPress Plugins 1) Fix Broken…
Post: 8 Examples of Explainer Videos and Best Practices to Make Your Own

According to studies, 85% of people are more likely to purchase a product after they have seen an accompanying overview, which is where explainer videos come in handy. If you have a product, service, or business concept that you need to introduce in a succinct way that your customers will fully understand, an explainer video…
Post: Are You Surfing or Suffering Digital Customer Support?

From the beginning of the pandemic, many companies had to cope with digital customer support as the demand suddenly grew. Whatever the industry or countries, they had to handle conversations with customers across new digital channels such as social media, live and video chat, and instant messaging apps. Some organizations had started earlier their own…
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