Post: How to Create a Successful Expert Roundup Article
Expert roundup articles have been around for ages but they have been increasingly popular lately. The thing about roundup posts is that they are both industry and topic specific. So an overabundance of them isn’t exactly a burden. On the contrary, an expert roundup is a much more effective way of standing out from the…
Post: How to Use Video Content Marketing to Promote a Non-Profit
Video marketing has been fast evolving over a decade lately, and it’s still going ever stronger. Whether you are operating a non-profit (or volunteering to help one which is always a good idea), here are a few tips to use video marketing. First things first: The Power of Video Content If we want to really…
Post: Introducing The All-New Curatti Store
In celebration of our 7 year anniversary, we are sharing our top recommended products. And full disclosure here, we’re adding some items that are on the team’s wishlist. So here we go! Introducing the Curatti Store and the first few shopping categories. The aim here is to make your life a little easier (because let’s…
Post: Use Email Segmentation to Improve Your Marketing and Communication
Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…
Post: 9 Ideas To Reduce Your Customer Churn Rate
How many customers do you lose each month? Do you know that to attract a new client, businesses spend about 5 times as much as they do to retain an existing one? And yet, only 18% of businesses have a strategy for customer churn prevention. It looks like others choose to ignore this phenomenon, which…
Post: The Complete Start-to-Finish Guide to Marketing Your Podcast to Sponsors
Marketing Your Podcast to Sponsors and Advertisers So, you’ve done the work, you’ve slogged for months, and finally, you have a sizable audience for the podcast you’ve been itching to start. Congratulations. But then you wonder: how do you actually make money from this thing? A common dilemma for creators is monetizing their work. On…
Post: Use These Methods to Keep Your Target Market Research Fresh
An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…
Post: Top Video-Sharing Platforms For Business [Infographic]
Getting extensive popularity for a brand is crucial to businesses and startups. Choosing the right platform that can efficiently give you the most traffic is a whole other story. Traditionally, using well-written text was very common. But by now, as you all know, video sharing has become extremely popular. As the old saying goes, a…
Post: How To Use WhatsApp Customer Support To Beat Your Competitors
Once upon a recent time, it took years for new communication tools to become customer support channels. I remember that during the 90’s we had long discussions within our claims department before deciding to respond to customers via email! Today everything happens much faster, especially changes in behavior and habits. In 2020 most people use…
Post: Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns
51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…
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