How To Use AI-based Video Content to Elevate Your Customer’s Viewing Experience
Artificial intelligence (AI) has numerous uses in marketing, allowing businesses to scale their operations, personalize recommendations, and take most of the grunt work out of SEO and content optimization. But one area that not many people think of is using AI to build a stellar video marketing campaign. Video is one of the most popular…
How to Use Google Analytics to Improve Conversions: A Guide for eCommerce Owners
As eCommerce owners, you know data is vital to the success of your online store. From calculating inventory to understanding the total number of sales — data can tell you whether your store is on the right path to success. As you know, among all the tools one can use for harnessing data, Google Analytics…
7 of the Best Ways Your Brand Can Benefit from Influencer Marketing
Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information. This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…
Facebook Advertising Has Got Better And Easier
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan Facebook is no longer just a social platform. Business and advertising have long since surpassed the social aspect. Facebook advertising allows a business to set its targeted audience, giving insights into the diversity of that audience. This targeting includes such…
How to Use Psychology to Improve Your Digital Marketing Campaigns
As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it? Digital marketers don’t only take on one role; they wear many different hats. They also stand…
Digital Marketing’s Newest Friend: Experiential Marketing
A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s…
12 Marketing Tools To Elevate Your Business To The Next Level
Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you…
How To Take Advantage Of Your Customers’ Emotions
When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence…
5 High Value Cross-platform eCommerce Marketing Tips
“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just…
How To Create An Innovative Campaign For Your B2B Blog
Many people still think that a B2B business is not the place to create an innovative campaign. That the conversation and negotiation between two companies must always be formal, serious, and tedious. And this is because important decisions are being made and they usually mean large amount of money and risk taking. But the problem…
Next Page »
