How To Choose KPIs For Your Digital Marketing Strategies?
In a world where data is everything, digital marketing has proven to be a great way to produce great campaigns for future use. More traffic means your digital marketing tactics have proven to be effective. So, if you are ranking #1 in a keyword, it means you are doing something right. While it feels good…
5 Things to Keep in Mind for Your Next Digital Marketing Campaign
The marketing world is dynamic and ever-changing – from trends to technology, tactics, and strategies. A recent marketing report by HubSpot reveals that: Lead generation is the top priority for marketers in 2020. 68% of marketers are using automation to scale their marketing campaigns. Customer feedback has become more important than ever with 68% of…
6 Marketing Strategies That Will Skyrocket Your Service Business
With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…
12 Video Content Marketing, Business Organization, and Advertising Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…
How To Use Instagram Hashtags To Improve B2B Customer Engagement
B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…
12 Digital Marketing, Content Curation, and Social Listening Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…
Blogs, Freebies, and Paywalls: The Value Assignment Conundrum
I’m inspired. Sometimes, you need to look at what other people are saying in order to put your own thoughts into words. And so, I can hopefully now frame the great value assignment conundrum – at least to my own satisfaction. At what point does giving away too much for free diminish the perceived value…
5 Elements Your Agency Website Must Have
Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…
How To Transform Customer Reviews Into Data That Actually Makes Sense
As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…
5 Technical Skills Online Entrepreneurs Should Learn About ASAP
We know the technological world is on an exponential growth trend. We also know it’s no longer just about highly-performing computers and gadgets. Nowadays, modern technologies are available in all types of industries from fully-automated production lines to advanced security systems against financial fraud to even intelligent algorithms that can create fact-checked news. So what…
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