May 9, 2023
Why Should Your Customers Pay Attention?
Why Should Your Customers Pay Attention? You may answer ‘…because it’s in their interest doing so’. While I may agree with you, such an answer is based on rational elements: whenever customers ask for some kind of support, they should listen carefully. Well, I have some bad news for you though, because some of them…
April 11, 2023
Nurture Customer Relationships Before It’s Too Late
Despite loads of companies claiming to be ‘customer-centric’, I still observe a huge gap in customer experiences. I can confirm that by first-hand experience because I carry out Digital Customer Service conversation analyses for my clients on a regular basis. The fact is that today nurturing relationships means taking care of each interaction and it…
March 7, 2023
3 Behaviors That Make Or Break Customer Experience
During the last three months, I’ve been traveling a lot to meet clients, mostly driving my car. Therefore I’ve also had some time to think about how customer relationships are born, evolve, and sometimes cut up. More specifically, what aspects influence the whole relationship in a positive or negative way, just like in any other…
February 7, 2023
Two Customer Feedback Types You Need To Balance
‘They’ve been so helpful that I’ll definitely come back again’ or ‘the staff was really unhelpful: never again!’ Whether they rant or rave after having had an experience with your business, customer feedback is mostly service-related. However, if you watch them just through that lens, you’ll get a partial view of the picture. Thus you…
January 24, 2023
12 SEO, Digital Marketing Automation, and Live Chat and Chatbot Tools
The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO Digital marketing automation Live Chat and Chatbot The 4 Best SEO Tools for 2023 1) Boost Your Organic Traffic – Surfer Organize and implement your SEO…
January 3, 2023
How Will You Improve Customer Experience?
It is becoming ever more important that you constantly improve customer experience to stay competitive. After such a bold statement, I invite you to read the rest of this article. If you disagree, stop reading now because I won’t do anything to convince you. The fact is that I’ve been listening to many companies saying…
December 28, 2022
Curatti Best Articles of 2022 (And Happy New Year 2023!)
2022 is finally over! While the last two years have each been better than their predecessors, as with last year, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to…
December 6, 2022
It’s Time to Re-Think Digital Customer Service
The recent turmoils at Twitter and consequent layoffs affecting them, as well as other social platforms, have raised major concerns. This has become a highly complex scenario, and investors and stakeholders alike are worried about the future of Twitter, Facebook, and other social media. In this article though, I’m going to focus on another aspect…
November 8, 2022
Are You Keeping Your Customer Relationships Alive?
After some time together, your customer decides to take a different path. They decide to stop the cooperation with you for an unidentified length of time. Quite a shock, uh? If you have already experienced this, you know that your first reaction is emotional, often with mixed feelings. However, as counterintuitive as it seems, that’s…
October 11, 2022
When Digital Channels Make Your Customers Happy
‘This digital channel doesn’t work for us!’ So said a manager to me once. I remember that he was so reluctant to integrate live chat as a new digital customer service channel that he literally boycotted it. In fact, he ran a ‘pivotal test’ of…just 7 days to end up with the above conclusion. Three…
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