July 30, 2015
The Surprising Marketing Lesson From a Very Old Bakery
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was…
July 9, 2015
7 Advanced Thoughts On Content Marketing
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
June 28, 2015
This Content Marketing Principle Is Proven To Succeed
The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a line in the water and we were waiting for a bite. When all of a sudden it happened. My bobber…
June 21, 2015
7 Actionable Tips for Creating Remarkable Content
Every blogger wants to create content that truly resonates with their audience. I’m talking about really hitting home with advice, guidance, insights, and commentary that each and every reader can put into practice right away. That’s the goal, but it is much easier said than done. In fact, much of the content that is published…
June 18, 2015
The Secrets to a Powerful Blog Post
As a blogger, finding the right words can make all the difference. And today, with more than 152 million blogs on the Internet, that difference can determine your success. While every blog post won’t be a home run, you will get better with each word you write. When asked her secret to writing award-winning content, PD…
June 4, 2015
How Brands Can Maximize Influencers Through Marketing Campaigns
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant content. The content created by influencers is often distributed on their own website, but also pushed in their social media networks. More often…
May 25, 2015
How to Map Out a Winning Content Marketing Strategy for Your Business
Your business should not only stand out from the rest online, but also that you become a thought leader in your industry. By writing new content each week we are creating new opportunities – and, that requires articles which are original and engaging. What’s the first step for creating highly visible information that will make…
May 22, 2015
For an Effective Content Strategy, Context is Key
Online content marketing is no longer an option for your small business, it’s a necessity. Your prospective customers are spending their time looking for answers. They’re asking for recommendations through search and social media. If you’re business isn’t there when they’re looking, you are missing opportunities without even knowing it. Unfortunately, the world of online…
May 8, 2015
How To Use Emotional Headlines To Grab Readers
By Barry Feldman How to Move Readers to Share Stories [71.4] I spent some serious time messing with the sub-heading above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of…
May 5, 2015
Why Culture Defines How Well You Tell Your Brand Story
By Michael Brenner One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing, at many B2B brands, emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting…
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