You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no…
It can be extremely soul destroying putting your heart and soul into creating a fantastic post, and your readers aren’t commenting on your blog. In fact you get zero feedback, zilch, nothing, tumbleweed bounces across your screen. You soon start to doubt your prowess as a blogger. And understandably so, if you get so little recognition for…
This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this… According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after…
I’m a huge fan of Gary Vaynerchuk. For many that know me personally, it’s quite evident. For the last 3-5 years I have been an avid follower of his work, business principles and methodologies. How can you not be though? He is probably one of the most practical and influential business individuals that I’ve encountered.…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. The subjects today are: Social Media Insights Twitter Analytics Marketing Social Media Insight Tools 1) Discover the right audience to connect with – Audiense Find out exactly who your potential…
You’re aware of the huge impact social media influencers can have on your reputation, and marketing efforts. And you’ve decided to give influencer marketing a try. The only problem is – you don’t know where to find influencers, or how to get started. In order for your influencer marketing campaign to be successful, you need…
Another in our “Great Articles You may have missed” series….. 3 Tactics To Help Monetize Your Instagram We know that it’s possible to build a robust community using the social media platforms available to us and our business. But, building a network with an immensely engaged and passionate audience that is eager to support your…
Foreword: This is perfect Friday or weekend reading. Matt has put together a fascinating gif demonstrating the worldwide growth of Social Media over the last 12 years. He has complemented it with a thoughtful history of how it has affected business, and the psychology around both why it works and how to make it work…
In the modern digital age, it has become significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. That’s a staggering number, and it is no wonder that we tend to respond to 1%-2% of those at most. This is a clear…
Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives. …
