Email marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets. But first, let’s address a common myth: the death of email. People have talked about it for years now, and yet we continue to find more and more uses for it.…
Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Several studies have shown that visual content performs much better than text-based content on social media. In fact, a Chute and Digiday study found that visuals perform, on average, 4.4…
It’s official, mobile is the way of the future. So, as a business owner, you really have two choices, jump on board, or sit on the sidewalk and wave as your competitors pass you by. The mobile app industry is expected to grow into a $77 billion dollar industry by the end of 2017. To…
In part 1 of “How To Get More Clients Through Video Marketing“, we discussed: The importance of video to your business Tips on how to plan for your interview Click here to read it first or recap. Part 2 gets into all important aspects that only a professional in the field can teach from experience….
The Importance of Customer Experience Often overlooked, Customer Experience is one of the main factors that contributes to the success of your brand. It is as important as your digital marketing strategies, website usability and, of course, product quality. In other words, you need to identify the means to offer your clients a satisfying and…
The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and…
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no…
It can be extremely soul destroying putting your heart and soul into creating a fantastic post, and your readers aren’t commenting on your blog. In fact you get zero feedback, zilch, nothing, tumbleweed bounces across your screen. You soon start to doubt your prowess as a blogger. And understandably so, if you get so little recognition for…
This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this… According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after…
