Plain and simple, sometimes you need help building your brand visibility. You will find a lot of advice out there about developing your brand through various content strategies and social approaches, and while this is still incredibly important, sometimes it takes a little creativity to set your brand apart from the rest. Not surprisingly, there…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Target Market Research Social Selling Facebook Advertising Get Ahead of the Competition with These 4 Target Market Research Tools 1) Effective Advertising Strategies –…
While messaging and video are on the rise, social media is getting old. The main reasons? Time flies and most early adopters are not kids anymore, and youngsters prefer apps because they consider social media as boring. Such a shift in the last 2-3 years wasn’t nearly as fast though, from an organization’s standpoint. In…
You have invested in your eCommerce website. Your awesome team was involved. You have started from scratch (or upgraded your blog to include an eCommerce element), built, and (finally!) marketed it. Time to sit back, relax, and wait for the sales. Right? Um, I hate to be the bearer of bad news, but are you…
The next technological revolution is on the horizon. The automation of industry 4.0 is giving way to the emergence of human-machine interactions in industry 5.0, changing the way we manufacture goods and services. At the same time, the internet is evolving from a flat, 2D landscape to a rich, enduring virtual 3D world where we’ll…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Copywriting Tools for startups Visual content Write Catchy Copy For More Sales With These 4 Tools 1) Reverse-Engineered Copy Inspiration – Swipe-Worthy In order…
If your business goals have shifted or changed recently, or if you’re preparing to enter a new segment of your market, a website redesign is likely to be on your radar. Companies that are trying to maintain their competitive edge and stay on top of trends understand the importance of keeping a fresh image that…
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
Choosing the right people for your customer service team is vital. This is more true than ever, as the volume of digital conversations has soared in the last two years. Nevertheless, when it comes to hiring people, internally or externally, accuracy is often being underestimated; especially its direct impact on overall customer experiences. Therefore, once…
2021 is finally over! While it was definitely better than its predecessor, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to hear good news! My prediction, for what it’s…
