We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective new ways of marketing is generational marketing. “Generational marketing is profiling your audience based on their age group, attitudes, behaviors, and…
All blogs that accept guest posts have some form of guest blogging guidelines. And all would-be guest bloggers have to navigate them. Ours have evolved slowly and will no doubt be changed more. A Little Background On Our Guest Blogging Guidelines A lot of the reason our guidelines are what they are is because I’m…
To write effective social media content that is effective and attracts a growing audience, you will need to develop a good social media strategy. The strategy need not be complex. It should be simple and clear as well as practical. With this, your online business will improve drastically. You just have to piece every single…
A couple of weeks ago I met the customer service manager of a mid-sized company. He told me about their first pivotal attempt to deliver support thru digital channels, and why they’ve decided to quit after a short time. Guess what? They quit because they we’re receiving many complaints via live chat and Twitter. Now,…
4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…
You want to know the reason, why after doing everything in your capacity to make a name for yourself as a Blogger, you are getting only a limited number of views and a couple of comments on your blog? It is because of a weak blogging strategy. Simply, you aren’t writing engaging content. Remember, Content…
Do you find that you are spending too much time on social media, but not getting much accomplished? What you need is a well-planned strategy in order to leverage this incredibly powerful tool for building your business online. You should have your core goals and metrics laid out from the very beginning. Ask yourself questions…
4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…
When we embark on our guest blogging outreach, we’ve all have heard some variation of the words “I have to pass this time.” It’s important to remember that even highly-respected influencers have been through this before. They simply were learning from their failures instead of giving up. Sure, there is no magic formula for creating…
Content is the soul of your marketing campaign. Without a proper content strategy in place, it is difficult to generate leads and conversions. Around 64% of marketers believe that their content marketing is moderately or minimally effective. These statistics indicate that many marketers are yet to figure out what works and what doesn’t. Here we…
