eCommerce Email Marketing: The Key to Long-Lasting Relationships with Customers
For many businesses, building a long-lasting relationship with customers is key to establishing a fan base and a stable stream of revenue. There are many ways to establish this, but the most effective way is through email marketing. It might sound crazy, but email marketing can be strategized in a vast number of ways to…
How to Level Up Your Brand’s Content Marketing Game
Content production and distribution are highly effective marketing strategies that brands can use to drive business success. High-quality content can contribute to branding, building awareness, boosting conversions, and nurturing customer loyalty. It’s also cost-effective. And most importantly, it delivers results. In fact, a survey published in March 2022 discovered that 91% of marketers said content…
12 Email Marketing, Creative Marketing, and Explainer Video Tools
The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing Creative Marketing Explainer Videos 4 Email Marketing Tools That Will Increase Your Sales Online 1) Go beyond the standard email – My Emma If you…
How To Have Your Outreach Emails Ignored… And How Not To
Or… How To Piss Off Blog Editors… And How To Make Them Happy Maybe nobody should edit a blog for going on 8 years. The longer a blog is around, the larger the volume of contributor outreach emails they receive. Unfortunately, most of these are clueless efforts. And trust me on this, that wears on…
Why Your Customer Support Needs To Be More Proactive
Like it or not, we live in a world where speed matters. As customer support conversations flow more and more over digital channels, it’s no wonder that saving or wasting time makes a huge difference. That’s why smart organizations have realized that being proactive is key to delivering excellent customer experiences consistently. So how can…
Beyond The Virtual Office – Entrepreneurship In The Metaverse
The internet has a new frontier, and it’s called the Metaverse. This parallel universe is made up of digital representations of real people, places, and things, and it’s growing at an exponential rate. There are already millions of active users in the metaverse, and that number will only increase in the coming years. Established businesses…
12 Business Budgeting, Startup Business, and Digital Marketing Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Budgeting Startup Business Digital Marketing Get Your Business Budget in Shape With These 4 Tools 1) Uncomplicated Invoice Management – Paydirt Never miss…
What Marketers Should Know About the Psychology of Visual Content
Do you know that videos, images, and infographics are among the top five content formats marketers leverage in their strategies this year? Okay, another question: Do you know the reason behind visual content’s popularity? We, people, are incredible at remembering pictures: Content with illustrations does 323% better; if you add an image to the information, the user will remember it…
Bad News? How Do You Inform Your Customer?
Nobody wants to disappoint others. Nevertheless, there may be some situations where you know you do it because something unexpected happened. That’s the moment of truth since how you inform your customer can make or break the experience. Here’s a vivid example to inspire you.
Don’t Waste Money: Six Ways To Maximize Your Content Marketing Budget
A good content marketing strategy is one of the best ways to reach your audience on a tight budget. But, before you begin writing those articles or invest in a video production that will pull your audience in, it’s important to consider what you will get for your time and money. Spending money for the…
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