Articles by Lesley Vos

Lesley Vos
July 12, 2022

What Marketers Should Know About the Psychology of Visual Content

Visual Content Psychology

Do you know that videos, images, and infographics are among the top five content formats marketers leverage in their strategies this year? Okay, another question: Do you know the reason behind visual content’s popularity? We, people, are incredible at remembering pictures: Content with illustrations does 323% better; if you add an image to the information, the user will remember it…