An interesting question from Daniel Newman. And a thought-provoking article. Is Productivity more important than Efficiency? It is another in our “Great Articles You may have missed” series… Productivity Vs. Efficiency Would you rather do the same with less, or do more with the same? That’s the conundrum presented in a recent Harvard Business Review (HBR) article,…
Should you consider outsourcing your content? There may be any number of factors that can help you to decide. And the same factors could (or should) also be applied to your: Lead Generation Social Media Scheduling Social Media Strategy and Management SEO Any other aspect of your business that an expert may be able to…
Do you have a lot of visitors coming to your website each day? In order to convert these leads into paying customers, it’s important to understand how well your design elements are performing. This type of research can be done with two methods: A/B testing Multivariate testing A/B Testing Vs. Multivariate Testing Each one functions…
This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content? In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your…
Putting ourselves in our customer’s shoes is the best approach to serve them best. “Imagine that you need some information. You ask for it, but nobody answers. Also consider that you had paid that brand to get such information, but they just did not do it. So, how would you feel about that?” I guess your…
We all know that business success is not just about having the best products and services. Well beyond that, it’s not all about finding your customers. It’s about how you position your message. This is a very important article from John Jantsch, and is another in our “Great Articles You may have missed” series. Your…
A Business Marketing plan is very important for any product or company, in order to achieve individual and organizational goals. A Business Marketing plan is a drafted document which gives the overall summary of the market. It clearly states how the firm plans to achieve its goals as planned. It also contains detailed guidelines regarding…
In this article, Robert Caruso discusses paid media and organic traffic generation. Do we need both? When should each be utlizied? It is another in our “Great Articles You may have missed” series. Paid Media or Organic Traffic? This isn’t a black and white question for any brand. In fact, let me start out this…
In this article, Shelly Kramer once again touches upon the subject of AI. This time, she asks how AI will ultimately affect Human intelligence. How’s that for a nice light read to start your week! It is another in our “Great Articles You may have missed” series. How Will AI Redefine Human Intelligence? Do you…
Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you…
