Susan Gilbert
September 19, 2018

12 Tools To Improve Visual Marketing, Business Scheduling, and Podcasts

Graphic creation, Scheduling and Podcasting Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Image and infographics creation tools Tools and apps to help manage your business scheduling Podcasting tools Great Infographics and Image Tools For Marketing 1) Graphic…


Sahil Kakkar
September 18, 2018

The Future of Augmented Reality With Search Engine Optimization

Augmented Reality and Digital Marketing

Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use…


Mike Cosmin Unguru
September 13, 2018
5 Apps To Watermark Your Images

Visual content is big. And it is no longer a simple trend that will eventually go away. It has prevailed over plain text and has become a must-have marketing strategy for every business looking to get its message across. Photos and videos are becoming the preferred means of communication for more and more companies –…


Nathan Sykes
September 12, 2018

How to Respond to Happy and Unhappy Customers on Social Media

Respond to Happy and Unhappy Customers on Social Media

Social media has transformed both customer service and marketing. Customers now use platforms like Twitter and Facebook both to complain about companies and to compliment them. Some businesses see social platforms as just a potential problem — a source of public customer complaints against them. The companies that get ahead are those that instead see…


Paolo Fabrizio
September 11, 2018

Hey, Do You Use WhatsApp in your Customer Service?

WhatsApp For Customer Service

I had heard rumors about it last November at the Customer Service Summit in New York, but now it’s confirmed: WhatsApp has officially announced the launch of their long-awaited business API. In this article, you’ll find out why this is going to be a game changer for many businesses and how you may take advantage…


Jan Gordon
September 6, 2018

7 Content Writing Mistakes Small Businesses Make

Common Content Writing Mistakes

Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need.  Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get…


Susan Gilbert
September 5, 2018

Customize Your Ads With Facebook Retargeting

Facebook Custom Audiences and Retargeting

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…


Brandon Lee
September 4, 2018

The Death Of Social Media Organic Reach And How To Overcome It

How To Overcome The Death Of Social Media Organic Reach

Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking…


David Gutierrez
August 30, 2018

Making Your Guest Posts More SEO-Friendly

How To Write SEO-Friendly Guest Posts

Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone…


Matthew Murray
August 29, 2018

5 Simple Website Changes To Multiply Your Lead Conversion Rate

Website Changes That Will Multiply Your Lead Conversion Rate

Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to…


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