Is there such a thing as an eCommerce business that doesn’t have an additional online presence in forms of blogs and social media accounts. If there are any, they’re certainly a dying breed. Unfortunately, most of them do so simply because everybody else does – not because they have anything particular to say to their customers, current…
An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all…
When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether…
You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Image and infographics creation tools Tools and apps to help manage your business scheduling Podcasting tools Great Infographics and Image Tools For Marketing 1) Graphic…
Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use…
Visual content is big. And it is no longer a simple trend that will eventually go away. It has prevailed over plain text and has become a must-have marketing strategy for every business looking to get its message across. Photos and videos are becoming the preferred means of communication for more and more companies –…
Social media has transformed both customer service and marketing. Customers now use platforms like Twitter and Facebook both to complain about companies and to compliment them. Some businesses see social platforms as just a potential problem — a source of public customer complaints against them. The companies that get ahead are those that instead see…
I had heard rumors about it last November at the Customer Service Summit in New York, but now it’s confirmed: WhatsApp has officially announced the launch of their long-awaited business API. In this article, you’ll find out why this is going to be a game changer for many businesses and how you may take advantage…
Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need. Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get…
