The goals of organic SEO specialists remain unchanged from year to year: to get ahead of others in SERPs, to increase returns on investment, to improve revenues. However, the ways of achieving these goals are far less static, what with ever-changing Google algorithms and business landscape. So what are the most important trends to look…
Social media and content marketing are constantly evolving as technology and advertising takes center stage. When it comes to being ready for the latest marketing trends online, your business needs to have a strong leadership structure in place. Scrum methodology and agile marketing can be used together to build a stronger brand online. Team management…
Nobody’s perfect – neither you nor your customers. In fact, sometimes even the most admired brands make customer service mistakes. But they typically have the ability to turn such pitfalls into great customer experiences. In this article though I’m going to focus on the other side of the coin: helping you fix issues that you…
I’ll keep this short. Maybe I’ve run the Curatti blog for going on 6 years now, but I’m really not a marketing guy. Certainly not a salesman! For my entire professional career, I was a Corporate IT guy. From either side of the equation, I retain the perspective of a rather unideal consumer. Market to…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook tools to improve your marketing AI Tools to Improve Your Marketing Strategy Blockchain Technology tools to Help Your Business Use These 4 Facebook…
Can machines think and act as humans can do? If this question fascinates you, this article is a good read for you. By now, most companies understand the value of machine learning in data processing. Those that have the means are already investing in technologies fueled by artificial intelligence. In this post, you will become…
Happy September! That’s the time when vacations become fading memories and we need to focus to reach our yearly goals. It’s also the best time to make changes in order to improve your customer service. As a customer, I’m sure you’ve already experienced something similar reading the following three phrases: ‘It was not really bad,…
I recently had an unfortunate experience of needing to contact my website developer to help clean up a malware attack on my website. Thankfully, I was prepared ahead of time for this type of breach, and my website was not down for too long. Sound familiar? As business owners, we have to safeguard our valuable…
Last week, your business launched a much-anticipated email marketing strategy. After checking the news this morning, your staff found out about a fairly new technique that works better. When will you stop playing catch up? Better yet, how do you know you’re in sync with an email marketing landscape that is constantly shifting? Email marketing…
YouTube is clearly the best video social network to build a presence on. It has over 1.9 billion monthly users who watch 5 billion videos per day. The main obstacle you will face on YouTube is the competition. Over 300 hours of video are uploaded every minute. The only way to beat this competition is…
