Pinterest has become one of the top social networks where people go to for lifestyle ideas, information, and products. Did you know that this platform also serves as a powerful search engine that can provide valuable links to your website? According to the company, online sales referrals top other social networks like Facebook and Twitter…
‘A picture is worth a thousand words’. This is true. But when it comes to having conversations with customers, words do count! In fact what you say and how you say it can make or break the whole customer experience. Therefore, it has become crucial for all businesses to train highly skilled customer service assistants.…
An accessible content strategy is one that makes sure your content easily accessed and understood by any person with any type of disability. When building your business, you tend to focus your digital marketing strategy on reaching as many people as possible. Leaving out an entire demographic can be detrimental to that growth. According to…
OK, you have published valuable content on your website. How do you maximize its reach? One of the easiest ways is to go after new languages and foreign markets. How do you most efficiently get your web content to speak the language of foreign audiences and make sure you don’t alienate them? Here are some key terms…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Raising Business Visibility using LinkedIn Podcasting tools Content Marketing SEO tools Increase Your Business Visibility with These 4 LinkedIn Tools 1) Easy profile management…
A simple mention of the “Instagram” platform often times spawns images of designer clothing, influencers, and blatantly photoshopped images. Generally, Instagram is perceived as a B2C-dominated platform. But can it be used for B2B marketing? The simple answer is: Definitely! However, it’s a different ballgame. Many brands are jumping onboard by using this platform to…
The goals of organic SEO specialists remain unchanged from year to year: to get ahead of others in SERPs, to increase returns on investment, to improve revenues. However, the ways of achieving these goals are far less static, what with ever-changing Google algorithms and business landscape. So what are the most important trends to look…
Social media and content marketing are constantly evolving as technology and advertising takes center stage. When it comes to being ready for the latest marketing trends online, your business needs to have a strong leadership structure in place. Scrum methodology and agile marketing can be used together to build a stronger brand online. Team management…
Nobody’s perfect – neither you nor your customers. In fact, sometimes even the most admired brands make customer service mistakes. But they typically have the ability to turn such pitfalls into great customer experiences. In this article though I’m going to focus on the other side of the coin: helping you fix issues that you…
I’ll keep this short. Maybe I’ve run the Curatti blog for going on 6 years now, but I’m really not a marketing guy. Certainly not a salesman! For my entire professional career, I was a Corporate IT guy. From either side of the equation, I retain the perspective of a rather unideal consumer. Market to…
