You have a conversation with someone who seems to be doing really well in business. (I used ‘seems to be’ as opposed to ‘is’, for good reason). They tell you how they do it. It involves an early pitch. You do what they say worked for them. But it doesn’t work for you. Does that…
If you have worked within companies, you know that one of the most common issues is lack of internal communication. Departments tend to become clam-like when it comes to sharing information with colleagues not belonging to the same ‘tribe’. Having personally experienced such situations, I have noticed that the more departments become silos, the more…
People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…
Today. One Day. We received 9 requests for guest posting. NINE! IN ONE DAY!! I don’t usually count them but there are always a lot. We apologize in advance if we don’t respond to most of these. After a while, one looks much the same as another. PLEASE! Stop with the insincere compliments. You think…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Using Instagram to improve your Mobile Brand Appeal Increase your business sales by using the right CRM Analytics tools to increase your social media…
Networking Events Social conversations are much like old fashioned networking events. They can work brilliantly, but for most, they don’t. And you know why, even if you’d prefer to pretend otherwise. Here’s what happens: You go because you feel that you must, rather than that you want to. When you get there, you feel awkward.…
So you’re a marketer. But are you a great marketer? When I first started in the B2B marketing industry, I thought that it was enough to know the basics. But now that I’ve been doing the job for a few years, I can honestly say that there’s so much I didn’t know. Below are ten…
Instagram remains one of the fastest growing social networks for mobile business sales. According to an article on Hootsuite, there are 1 billion active users each month. 500 million people use the Stories feature each day. The potential to reach people through advertising is especially high at 849.3 million users. While people come to Facebook…
‘Metrics, metrics, metrics’. That’s one of the most common refrains when it comes to measuring the effectiveness of customer service. This golden rush towards the the best one(s) has even increased with the spread of support thru digital channels. What shall we measure? How often? What can we do to improve results? That’s causing a…
Infographics have become a very popular component of content marketing as many businesses have realized their ability to generate more shares than other types of content. You will find that most blogs these days publish infographics, especially since there are several tools that make it easy to design them. They are everywhere! This is why…
