Andy Capaloff
July 30, 2020

When It Comes To Writing Content, Keep It Simple, Stupid!

When Writing Content, (and Living Life!) Keep It Simple, Stupid

The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…


Danish Wadhwa
July 29, 2020

Best Practices To Drive 300% More Website Traffic Through Videos

Drive 300% More Website Traffic Through Videos

In this technological world, every individual is looking for transformation. You might have noticed that videos are changing the traditional marketing approach and helping businesses to promote their services and products online. Also, 96% of people want to see more explainer videos to know about the product or service as they are engaging, informative, and…


Susan Gilbert
July 28, 2020

12 Digital Marketing, Content Curation, and Social Listening Tools

Digital Marketing, Content Curation, and Social Listening Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…


Andy Capaloff
July 23, 2020

Blogs, Freebies, and Paywalls: The Value Assignment Conundrum

I’m inspired. Sometimes, you need to look at what other people are saying in order to put your own thoughts into words. And so, I can hopefully now frame the great value assignment conundrum – at least to my own satisfaction. At what point does giving away too much for free diminish the perceived value…


Shaurya Jain
July 22, 2020

5 Elements Your Agency Website Must Have

You Agency Website Needs These Elements

Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…


Heidi Thiel
July 21, 2020

How To Transform Customer Reviews Into Data That Actually Makes Sense

Quantifying Customer Reviews

As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…



Joydeep Bhattacharya
July 15, 2020

Best Marketing Analytics Tools That Use AI To Improve ROI

Tools That Use AI For Marketing Analytics

Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help.  AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…


Susan Gilbert
July 14, 2020

Optimize Conversions from Your Website Landing Page

Take a moment to look at your current website. Do you need a new design or are you starting from scratch with a brand new domain? What ideal action would you like your audience to take and why? According to WebFX, 94 percent of people get a first impression of your brand based on the…


Andy Capaloff
July 9, 2020

Do-It-Yourself WordPress Site Updates Seem Scary – Part One

Do-It-Yourself WordPress Site Upgrades

I’m an old-school techie. This may make me more dangerous than someone with little to no technical knowledge at all. Or maybe it makes me more scared. Because I know the damage that barreling in fearlessly to some do-it-yourself upgrading can cause. And this stuff is nothing like what I used to do professionally –…


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