Trying to make your agency stand out from the crowd is incredibly hard. As your website is often the first impression potential clients will have, it’s worth the investment of time and money to make sure it’s up to scratch. Competition is increasing (both from other agencies, but also from internal departments and management consultancies…
As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…
Last week, I reported that I was trying to run some WordPress upgrades on Curatti. This is something I’d previously paid others to do for me. Click here to read part one. I’ll spell out how things went while reporting here that all turned out good in the end. Recap/Prep This is simple: Always create…
Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help. AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…
Take a moment to look at your current website. Do you need a new design or are you starting from scratch with a brand new domain? What ideal action would you like your audience to take and why? According to WebFX, 94 percent of people get a first impression of your brand based on the…
I’m an old-school techie. This may make me more dangerous than someone with little to no technical knowledge at all. Or maybe it makes me more scared. Because I know the damage that barreling in fearlessly to some do-it-yourself upgrading can cause. And this stuff is nothing like what I used to do professionally –…
“Can artificial intelligence actually help connect with customers, let alone engage them?” Nod if you too have wondered about this at one point or another. The answer is deceptively simple: AI has direct and indirect applications, both of which ultimately benefit the end-customer. Take a look at what the data tells us: Increased user engagement…
“Ok, we’re all set to go.” Then, suddenly. something happens and it ruins your plans. Of course, that’s not nice but that’s life and it’s up to you to face the issue and then get it fixed. Easier said than done though, especially when it comes to providing support to your customers regardless of the…
If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over. One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data. The content you create needs to deliver…
While standard SEO can improve your clients’ Google rankings, you need local SEO to boost sales and traffic to their local stores. Even if your clients don’t have a website (though that’s a must-have for modern businesses), local SEO can help them reach out to potential customers who are looking for businesses in close proximity.…
