How to Engage Your Target Audience Using These 5 Tactics
Want to boost your sales and revenue? You need to reach out to your target audience and engage them first. That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…
9 Ideas To Reduce Your Customer Churn Rate
How many customers do you lose each month? Do you know that to attract a new client, businesses spend about 5 times as much as they do to retain an existing one? And yet, only 18% of businesses have a strategy for customer churn prevention. It looks like others choose to ignore this phenomenon, which…
The Complete Start-to-Finish Guide to Marketing Your Podcast to Sponsors
Marketing Your Podcast to Sponsors and Advertisers So, you’ve done the work, you’ve slogged for months, and finally, you have a sizable audience for the podcast you’ve been itching to start. Congratulations. But then you wonder: how do you actually make money from this thing? A common dilemma for creators is monetizing their work. On…
Use These Methods to Keep Your Target Market Research Fresh
An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…
Top Video-Sharing Platforms For Business [Infographic]
Getting extensive popularity for a brand is crucial to businesses and startups. Choosing the right platform that can efficiently give you the most traffic is a whole other story. Traditionally, using well-written text was very common. But by now, as you all know, video sharing has become extremely popular. As the old saying goes, a…
How To Use WhatsApp Customer Support To Beat Your Competitors
Once upon a recent time, it took years for new communication tools to become customer support channels. I remember that during the 90’s we had long discussions within our claims department before deciding to respond to customers via email! Today everything happens much faster, especially changes in behavior and habits. In 2020 most people use…
Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns
51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…
How To Conduct A Competitive Analysis In Marketing
Competition is a game-changer but it can also kill success if you don’t know how to use it to your advantage. No matter what size your business is, you’ll be going head-to-head with the competition and in order to come out on top, you need to know how they make their bank account light up.…
The Power of AI Tools in Customer Service
As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…
Five Steps to Optimizing Your Pinterest Profile
Pinterest is a great platform: It can organize your browsing and work like a bookmarking site. It can even be your personal planner. Visual content has been scientifically proven to be the most effective type of content, in terms of engaging our brains, capturing attention, and triggering excitement. No wonder we love image-based social media…
« Previous Page — Next Page »