Have your email marketing click-thru and open rates been on the decline lately? If you are not sending your messages to specific and targeted lists by use of email segmentation, you might be missing out on valuable prospects. According to Campaign Monitor, email is 40 times more effective than social media marketing when it comes…
When we listen to a new song, we tend to memorize sequences that are being repeated. Similarly, when having a conversation with customers both us and them will easily focus on concepts explained and confirmed. However, it’s important that we use different words and conversational inflections. We cannot come across as sounding as if this…
With a strong return on investment, emails remain a cost-effective tool to generate leads. According to the DMA Marketer Email Tracker 2019, for every dollar spent on email marketing, you can expect an average return of $42. We all know this is not a direct result of sending emails, however. You need to deliver a…
AI is integrating ever deeper into even small companies. So much so that there are new Artificial Intelligence Tools coming to market seemingly daily. You can use it to streamline your B2B sales processes in real-time. Although big corporations first embraced the concept of AI, it’s becoming a trend used by many small businesses to…
Google is such an ingrained part of our lives, it wouldn’t even cross the minds of most of us to stop using it. I know I resisted! But I hope this article at least gives you food for thought that maybe its time to change. My recommendation is DuckDuckGo. As concisely as I can, I…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Live streaming on Facebook Pinterest Widgets for WordPress Instagram apps 4 Great Tools For Live Video Streaming on Facebook 1) Professional Quality Live Videos –…
Want to boost your sales and revenue? You need to reach out to your target audience and engage them first. That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…
How many customers do you lose each month? Do you know that to attract a new client, businesses spend about 5 times as much as they do to retain an existing one? And yet, only 18% of businesses have a strategy for customer churn prevention. It looks like others choose to ignore this phenomenon, which…
Marketing Your Podcast to Sponsors and Advertisers So, you’ve done the work, you’ve slogged for months, and finally, you have a sizable audience for the podcast you’ve been itching to start. Congratulations. But then you wonder: how do you actually make money from this thing? A common dilemma for creators is monetizing their work. On…
An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…
