There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
There’s a good chance that you are underrating Live Chat as a Digital Customer Service channel. Live Chat is not the newest Digital Support channel – certainly compared to messaging apps, for instance. And this often leads brands to underestimate its peculiar features and challenges. The result is poor customer experiences and employee frustration (for…
Expert roundup articles have been around for ages but they have been increasingly popular lately. The thing about roundup posts is that they are both industry and topic specific. So an overabundance of them isn’t exactly a burden. On the contrary, an expert roundup is a much more effective way of standing out from the…
Video marketing has been fast evolving over a decade lately, and it’s still going ever stronger. Whether you are operating a non-profit (or volunteering to help one which is always a good idea), here are a few tips to use video marketing. First things first: The Power of Video Content If we want to really…
In celebration of our 7 year anniversary, we are sharing our top recommended products. And full disclosure here, we’re adding some items that are on the team’s wishlist. So here we go! Introducing the Curatti Store and the first few shopping categories. The aim here is to make your life a little easier (because let’s…
There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. In other words, there are brand names out there that are so solid with some people that…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: eCommerce Sales Podcasting Website Building Increase Your eCommerce Sales With These 4 Tools 1) Better Shopper Experience – Syte You have a great product or…
I have lost count of how many times I have been asked about freelance writing, and blogging in particular. Everyone wants to know how I got my start, and I have gotten a fair few others involved in paid writing in the last couple of years. It is so rewarding to help people find a…
[Updated 11/21/2022] By now, you’ve almost certainly heard the term “content marketing.” It’s not a new concept, but it’s become one of the biggest buzzwords in online advertising. And for good reason: Content marketing costs 62% less than traditional marketing, and generates about three times as many leads. But there is, of course, a catch:…
The Internet is No Longer Lawless Online commerce is the new norm and every business wants in. However, businesses looking to expand their online presence must be familiar with how intellectual property rights exist online and how some online marketing strategies are regulated by anti-spam legislation. Falling foul of the law, even innocently, can land…
