If you are finding it hard to build traffic with content marketing, you’re not alone. In a recent survey, 51% of marketers said it’s harder now than ever to capture the attention of their target audiences. And, only 29% say their content marketing strategy has been successful in the past year. Building a strong foundation…
Do you remember that saying about teaching a village to fish and they will eat forever (versus giving them fish)? In other words, rather than telling you what tool you should use (because it may fit my needs or pocketbook), we should learn how to analyze what our needs are and what tool fits those…
With such a plethora of omnichannel platforms and artificial intelligence solutions, Digital Customer Service has become a sophisticated thing from a company’s standpoint. In fact, managers need to carefully pick investments in technology, being aware of the hyper-fast ever-changing pace of it. So what about your customers, then? Here are actionable tips to help you…
Arianna Huffington wrote about a LinkedIn report showing how using a skills-based approach to hiring could drastically expand the job pool. Â The first of the following two links is to her thoughts on the LinkedIn article/study. The second link will take you directly to the LinkedIn study. https://www.linkedin.com/posts/ariannahuffington_hiring-experience-litrendingtopics-activity-7058776809747755008-VbvL?utm_source=share&utm_medium=member_desktop https://www.linkedin.com/pulse/hirings-new-twist-focusing-skills-could-surface-19x-more-anders/ While I certainly agree that skillset…
‘I’ve screwed up!’ That’s the typical expression when you make a mistake or detect a problem that impacts a customer’s experience. Soon after that, it’s time though to roll up your sleeves: how do you face? I’m asking that because while you’re working to fix an issue, you also need to decide how to communicate…
Just to let you know from the outset, recruitment is not my usual subject. However, my interest in AI certainly is very real! I can see how a very large corporate identity, which regularly recruits a lot of new candidates every year, would be drawn to using AI. The process is time-consuming, costly, and frustrating.…
Personalizing emails using your subscriber’s first name? Great. But did you know that it’s not enough anymore? Visualize yourself in the shoes of your subscriber – You are surfing through your crowded inbox, looking for the elusive email meant for you. Amidst the ocean of generic subject lines and monotonous greetings, one email stands out…
Why Should Your Customers Pay Attention? You may answer ‘…because it’s in their interest doing so’. While I may agree with you, such an answer is based on rational elements: whenever customers ask for some kind of support, they should listen carefully. Well, I have some bad news for you though, because some of them…
Conversion rate optimization is one of the best investments for boosting your business website’s capability of attracting and converting new customers. But whether your plan involves a complete design overhaul or just a few targeted improvements — like minimizing load speeds and adding helpful info to those product descriptions — one thing is guaranteed. You…
The rise of Open Source AI has gotten many businesses to rub their hands with glee. Perhaps we can do away with expensive content writers, and focus on using ChatGPT to write blog posts for us instead? I can certainly see how his automation could be valued as an advance in technology. Here is a…
