With the advent of technology, social media has become the order of the day. Businesses turn to social media for increased exposure while decreasing their bottom line. And when used effectively, it can allow for greater customer service and improved brand awareness. Unfortunately, it can also lead to mishaps and devastating mistakes with the push…
Inbound’s Inverse I am your potential customer. You sell something I need, although I don’t yet know exactly what that is. A service, perhaps? Unfortunately, I’ve never heard of you. I can certainly tell you that if you find me and email me cold, I’ll delete it. I really don’t like speculative emails. Who can…
Communication is not easy by nature and you may think that social networks make things complicated. As for customer service, it is difficult to be effective when we try to convey our message, since communication is not math and that’s for sure. Nevertheless it’s not a mission impossible and the good news is that, if…
LinkedIn is one of those social networking sites that never fails to offer up little surprises. Whether it is their discoverability that has been improved, to new ways to engage people outside of my immediate group of connections. LinkedIn is one of those hidden gems that keeps proving you do not want to ignore the…
From one generation to the next, we live with the certainty that we will be more successful than previous ones. It’s the lever and the engine of progress, the primary source of motivation for generations to excel and innovate. For each of us, it is the dream that nourishes the hope of a better life.…
Your business should not only stand out from the rest online, but also that you become a thought leader in your industry. By writing new content each week we are creating new opportunities – and, that requires articles which are original and engaging. What’s the first step for creating highly visible information that will make…
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be…
Online content marketing is no longer an option for your small business, it’s a necessity. Your prospective customers are spending their time looking for answers. They’re asking for recommendations through search and social media. If you’re business isn’t there when they’re looking, you are missing opportunities without even knowing it. Unfortunately, the world of online…
By Bryan Kramer Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have…
They don’t care what you know you until… Social Selling for smart entrepreneurs means beginning where your customer already is. When we have a product to sell, from our perspective we tend to believe that everyone is going to be as thrilled and enamored with it as we are. After all, our product (or service)…
