My native country Sweden has the longest running TV commercial series in the world. The first episode aired in 2001 The record was broken in 2007. The series is still going. There are several marketing lessons to be learned from this. The commercial is for one of the big supermarket chains in Sweden. It features…
Sales pitches don’t sell, but authenticity, leadership and service do. How you create that shift within your business and your mind will determine the results you experience in the coming years. The internet and the world of social selling have changed the face of what “selling” looks like, most likely forever. Selling might well be…
If your business has digital products to sell then you may already know that Facebook is one of the best social media platforms to generate leads and sales. Facebook has grown up and is a social media favorite for businesses. In fact, according to a study by G/O Digital featured on ClickZ, Facebook has the…
Get ready online store owners…online shoppers may soon be looking for your store – on Facebook. Although Facebook storefronts are not entirely new, Facebook is currently working on improving and enhancing the shopping experience for users on its platform. According to a recent article on SocialTimes, Facebook is testing mini e-commerce shops on select pages,…
By Bryan Kramer Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed…
All of the blog posts I write are dedicated to the power of what social media CAN do for your business. And if you’ve been reading this blog for more than a couple posts, you know I love social media and the impact it can have on a business. But, despite all that, there are…
We’re currently having a very hot summer in Italy. Many people are complaining about it but, even if temperature became cooler, I’m sure that some of them would simply switch to another topic. Like it or not, some people just like complaining. However, when it comes to social customer service, you have to deal effectively also with…
A unique brand message goes a long way with your business’s leads and customers. In order to get noticed online you need word of mouth referrals in order to make the sale. Reputation management is a necessary component for brands to effectively attract a loyal audience. The focus should always be on the needs of…
(Disclaimer: These things are far from secret within IT! But the word “Secret” gave the heading a way better emotional score than “Skillset”!) What Can IT Teach My SMB? The Systems needs of very large companies, can be huge. I work on various aspects of systems, which can involve multiple departments, spread over 3 continents.…
The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…
