Susan Gilbert
August 3, 2015

As a business it’s important to understand exactly where your website traffic is being generated from. With a solid content marketing strategy that attracts readers you can increase your subscribers with greater conversions through social media. While search engine marketing and email campaigns are an essential component to increasing your subscribers social media has the…


Jan Gordon
August 2, 2015

Social Platforms Move at Warp Speed – How to Get Heard

By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.”  Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…


Scott Aughtmon
July 30, 2015

The Surprising Marketing Lesson From a Very Old Bakery

The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was…


Anders Orsander

Case study: Record Breaking Swedish Commercial Series

My native country Sweden has the longest running TV commercial series in the world. The first episode aired in 2001 The record was broken in 2007. The series is still going. There are several marketing lessons to be learned from this. The commercial is for one of the big supermarket chains in Sweden. It features…


Deborah Tutnauer
July 28, 2015

Sales Pitches Don’t Sell

sales-pitch

Sales pitches don’t sell, but authenticity, leadership and service do. How you create that shift within your business and your mind will determine the results you experience in the coming years. The internet and the world of social selling have changed the face of what “selling” looks like, most likely forever. Selling might well be…


Susan Gilbert
July 27, 2015

If your business has digital products to sell then you may already know that Facebook is one of the best social media platforms to generate leads and sales. Facebook has grown up and is a social media favorite for businesses. In fact, according to a study by G/O Digital featured on ClickZ, Facebook has the…


Jennifer Hanford

Are You Ready to Create a Storefront on Facebook?

Get ready online store owners…online shoppers may soon be looking for your store – on Facebook. Although Facebook storefronts are not entirely new, Facebook is currently working on improving and enhancing the shopping experience for users on its platform. According to a recent article on SocialTimes, Facebook is testing mini e-commerce shops on select pages,…


Jan Gordon
July 23, 2015

The Impact of Mobile on Human Relationships

By Bryan Kramer Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed…


Jenn Herman
July 22, 2015

Three Myths Around Social Media Marketing

All of the blog posts I write are dedicated to the power of what social media CAN do for your business. And if you’ve been reading this blog for more than a couple posts, you know I love social media and the impact it can have on a business. But, despite all that, there are…


Paolo Fabrizio
July 21, 2015

Are You Ready to Handle Social Customer Service Rants?

We’re currently having a very hot summer in Italy. Many people are complaining about it but, even if temperature became cooler, I’m sure that some of them would simply switch to another topic. Like it or not, some people just like complaining. However, when it comes to social customer service, you have to deal effectively also with…


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