Articles by Anders Orsander

Anders Orsander
July 30, 2015

Case study: Record Breaking Swedish Commercial Series

My native country Sweden has the longest running TV commercial series in the world. The first episode aired in 2001 The record was broken in 2007. The series is still going. There are several marketing lessons to be learned from this. The commercial is for one of the big supermarket chains in Sweden. It features…


Anders Orsander
June 16, 2015

Why You Need To Be On Google Plus

Every time Google announce a change to Google Plus, there are big headlines announcing the imminent death of Google Plus. The irony is that when Facebook split Messenger from the Facebook app no one announced the death of Facebook. I often encounter a very negative attitude towards Google Plus. That’s why I call Google Plus…


Anders Orsander
April 14, 2015

Do you connect with Pages or People?

Think of a post from a Facebook Page and think about why you interacted with it. I was given this task in preparation for a social media workshop. Looking through my profile I realised I don’t interact with pages a lot. I like a bunch of them, admin a couple. I interact with people, both…


Anders Orsander
March 11, 2015

Relationships: The Prime Directive of Social Media

There are many posts with tips on tools, methods and metrics to study. They are aimed at getting big results. There is one catch though. They guarantee about as much as “Do this to make someone fall in love with you.” The measure of any tip, however, is the strength of the genuine relations you build.…