Yesterday evening I watched an old movie based on the strong bond between a teacher and his students. Their solid relationship was put in jeopardy due to a sudden change, a new teaching method. In fact, it had originated a dangerous tension between them. I won’t spoil the end of the story but I can…
I’m a social media power user. My social media weapon of choice is Twitter where I have over 60,000 followers. I make sure I send them a stream of useful information and when I share a post that speaks directly to them, they re-tweet me sending more traffic to the post or product I am…
Average order value (AOV) is an often-overlooked metric in the digital business world. Marketers tend to focus on promoting frictionless conversions (CR) and customer loyalty (CLV) while forgetting about the enormous impact a 15% bump in AOV can have on a company’s bottom line. And the strange thing is, boosting AOV doesn’t call for a…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: WordPress SEO plugins Help in finding the right content Video Editing Give Your Visibility a Boost with These SEO WordPress Plugins 1) Fix Broken…
According to studies, 85% of people are more likely to purchase a product after they have seen an accompanying overview, which is where explainer videos come in handy. If you have a product, service, or business concept that you need to introduce in a succinct way that your customers will fully understand, an explainer video…
From the beginning of the pandemic, many companies had to cope with digital customer support as the demand suddenly grew. Whatever the industry or countries, they had to handle conversations with customers across new digital channels such as social media, live and video chat, and instant messaging apps. Some organizations had started earlier their own…
By now, you’re probably sick of reading that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability.…
There was a time when blogs were all about answering people’s questions and writing stories. Nowadays, however, they’re used as sales and growth tools. That’s why so many bloggers are interested in scaling up their blogs to turn them into assets that can generate income for years. But how do you achieve that as a…
Robots are taking over the world. No, I’m not talking about the Transformers (although that would be cool). I’m talking about AI tools that are slowly replacing most repetitive work. For many social media marketers, using bots is an easy way of making headway on activity intensive platforms like Instagram. As one of the most…
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Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels. There are many choices…
