[Updated November 1, 2022] Google is pretty much the only search engine that matters. Yes, others may be used more in certain regions, such as Baidu (with around 8% of overall usage, followed by Bing at 7%, according to Smart Insights). But even with those and other search engines, Google takes more than 77% of…
Social media is not typically associated with SEO. But its benefits, where marketing is concerned, extend to your website. The right approaches will provide you with social media and link building strategies that work in unison. In turn, these could deliver increased site visits, brand awareness, authority, engagement, and sales. So, despite what you might…
When we are not in good shape we avoid our mirror because we don’t won’t like what we see. Because we don’t want to face the truth: we maybe put on some unwelcome weight. I know that this is not a fair starting point, but as we’re just a few weeks away from Christmas, it’s…
Artificial intelligence (AI) has numerous uses in marketing, allowing businesses to scale their operations, personalize recommendations, and take most of the grunt work out of SEO and content optimization. But one area that not many people think of is using AI to build a stellar video marketing campaign. Video is one of the most popular…
The rise of digital marketing changed the way businesses run, bringing eCommerce to center stage. Globally, eCommerce sales were $572 billion in 2010, and according to UNCTAD, they skyrocketed to $26.7 trillion in 2020. This stark evolution is largely attributed to digital marketing, which includes email marketing. The advent of email marketing allowed business owners…
As a social media communications professional, I’ve always said that a blog forms a central anchor for your social media strategy. While other social media channels enable you to engage and interact with your customers directly, it serves as your true “channel”: your blog is where you can speak most directly and at length with…
No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active…
With the expansion of commercialization in digital marketing, our Email inboxes are regularly bombarded with emails from companies or individuals who are apparently trying to give us a free bank account, free insurance, or transfer an amount worth a fortune. Hilarious, right? OK, they’re not-so-hilarious! These SPAM emails are actually downright irritating and time-consuming. Spammy…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
