The rise of digital marketing changed the way businesses run, bringing eCommerce to center stage. Globally, eCommerce sales were $572 billion in 2010, and according to UNCTAD, they skyrocketed to $26.7 trillion in 2020. This stark evolution is largely attributed to digital marketing, which includes email marketing. The advent of email marketing allowed business owners…
As a social media communications professional, I’ve always said that a blog forms a central anchor for your social media strategy. While other social media channels enable you to engage and interact with your customers directly, it serves as your true “channel”: your blog is where you can speak most directly and at length with…
No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active…
With the expansion of commercialization in digital marketing, our Email inboxes are regularly bombarded with emails from companies or individuals who are apparently trying to give us a free bank account, free insurance, or transfer an amount worth a fortune. Hilarious, right? OK, they’re not-so-hilarious! These SPAM emails are actually downright irritating and time-consuming. Spammy…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
There is a general rule of thumb that states a blog with quite aggressive content and SEO strategies will take at least 4-6 months to become profitable on any minor scale. Keep in mind this is with continued and consistent effort as well as significant investment of time (and money). How long does it take…
Marketers may have just gotten a handle on marketing to millennials, but now there’s a whole new generation to target. Gen Z, the “digital natives,” have serious purchasing power, so it’s crucial to get your marketing ready for them. Fortunately, we have plenty of tips and tricks to help you market your product or service…
Yesterday evening I watched an old movie based on the strong bond between a teacher and his students. Their solid relationship was put in jeopardy due to a sudden change, a new teaching method. In fact, it had originated a dangerous tension between them. I won’t spoil the end of the story but I can…
I’m a social media power user. My social media weapon of choice is Twitter where I have over 60,000 followers. I make sure I send them a stream of useful information and when I share a post that speaks directly to them, they re-tweet me sending more traffic to the post or product I am…
