October 18, 2016
12 Tools For Social Media Insights, Twitter Analytics and Marketing
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. The subjects today are: Social Media Insights Twitter Analytics Marketing Social Media Insight Tools 1) Discover the right audience to connect with – Audiense Find out exactly who your potential…
October 3, 2016
Analysis Paralysis is Not a Friend to Your Business
Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these…
September 26, 2016
How To Create a Buzz For Your Product Announcement
Your loyal audience loves to be in on the latest product or service your business has to offer. What better way to do that than with a pre-release announcement and/or a digital sample? Capture the readers’ attention with eye-catching visuals that compel them to want to know more. Then share these on your website and…
September 19, 2016
Take Your Facebook Ads To a New Level
Facebook ads are not only a great way to grow your business Page — they also can help improve your website traffic and conversion rates. According to a Socialbakers report, 92 percent of marketers are now advertising on this powerhouse social network. The retargeting feature, launched at the beginning of last year, can give your…
September 12, 2016
Drive More Conversions With Website Retargeting
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…
September 5, 2016
How to Make Your Website Visitors Stay
Your website has just a few seconds to capture your visitors before they decide to move on to the competition. There are many reasons why a business may not able to capture leads — one of the biggest being a lack of appealing visual content. Adding great graphics to your design can help accomplish several…
August 29, 2016
Plan Strategy & Tactics To Achieve Your Business Goals
Do you know the difference between strategy and tactics when creating a goal plan for your business? A strategy is just the starting point to your planning process. Tactics make the entire process work with daily actions. This applies to sports teams as well as businesses. Once you have a set goal in place, you…
August 22, 2016
4 Ways Interactive Content Attracts An Audience
The lifeblood of the Internet and social media is driven by human interaction. Without it we would have a stale, flat information portal. Any successful marketing plan involves provoking your audience to take action. Facebook and other major social networks continuously adapt their algorithms because of this — pushing us toward a more humanized approach.…
August 15, 2016
Convert Your Social Media Connections Into Sales
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset.…
August 8, 2016
Build More Exposure For Your Business With Facebook Live
Are you ready to go beyond text-based posts and pre-recorded video? Want to take advantage of a growing live stream trend? Since the launch of Meerkat and Periscope in 2015, live streaming has quickly caught on with audiences. The ability to share events as they occur, attracts interested prospects quickly. Facebook took note and officially…
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