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Susan Gilbert

12 Tools To Improve Marketing ROI, Strategy & Knowledge

Marketing ROI strategy

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge   Increase Your Marketing ROI…


Timothy (Tim) Hughes

Social Media Marketing Is About Relationships, Not Broadcasting

Social Media Marketing

This article by Timothy (Tim) Hughes, looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe. It is another installment in our “Great Articles You may have missed” series. Social Media Marketing Is Not For Broadcasting The foundations to marketing started in…


Aliona Tarankova

The History & Future of Social Media Growth [Infographic]

Social Media Trends

Social media is something everyone reading this article is likely to take for granted. We could be forgiven for feeling as if it has been with us forever, that everyone is on it, and that it is as much a part of everyone’s life as it is ours. Quite the contrary though! The majority of…


Mike Allton

3 Tactics To Help Monetize Your Instagram

Monetize Instagram

Another in our “Great Articles You may have missed” series….. 3 Tactics To Help Monetize Your Instagram We know that it’s possible to build a robust community using the social media platforms available to us and our business. But, building a network with an immensely engaged and passionate audience that is eager to support your…


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Ivan Temelkov

5 Ways to Skyrocket Your Instagram Following

Instagram following

If you are not using Instagram as part of your marketing strategy, then I can assure you that you’re missing out and leaving opportunities on the table. Instagram offers an unprecedented amount of untapped potential for any business. Even for someone like me who still operates a startup in hope of finding its true calling.…


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Jenn Herman
Instagram Business Profile

One of the latest updates Instagram has provided is the ability to upgrade your account to a business profile. Before I show you how to convert your account to a business profile on Instagram, I first want to talk to you about why you should. Because this is something that a lot of people wonder…


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Nicholas Scalice

How To Use Snapchat For Business and Fun [Infographic]

snapchat-101

The new mobile messaging platforms offer device users a vast array of options for communicating with friends, family members and coworkers. Among the most popular of these apps is Snapchat. In this article, we are going to take a look at the functionality of Snapchat, and talk about the many ways that it can be…


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Andy Capaloff

Facebook News Feed Algorithm Changes: What You Need To Know

Facebook Algorithm Changes_Curatti

By now, April’s major change in the Facebook algorithm isn’t exactly news, even if most people will not be familiar with its minute details. Was anyone surprised by this or any other of the Social Media giant’s changes? No, me neither! But maybe just maybe, we can start to see some positive trends happening now?…


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Kerry Creaswood

How To Get Quality Fans For Your Facebook Business Page

youtube-facebook-likes

It may seem like the best way to hike up the number of likes on your Facebook Business page is to buy Facebook ads. But this can be a costly endeavor and is still not guaranteed to bring you the attention you need to grow your business if you can’t keep the ads running consistently.…


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Norman Arvidsson

How to Research Your Target Audience Before Starting your SMM Campaign

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You’re ready to dive into social media marketing, but before you create your first tweet, Facebook update or post to YouTube, you need to figure out who you’ll be talking to. Randomly posting things to social media is certainly a strategy, it’s just not a good one. Quality over quantity is going to boost your…


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