Category: Digital Marketing

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Katherine Crayon
March 17, 2017

10 Proven eCommerce Web Design Hacks to Get More Sales

eCommerce Web Design

As an owner of an eCommerce site, your biggest goal is attracting more clients to your web resources, thus generating more sales. But how can one motivate a web user for a purchase? What are the secret tricks that one needs to take into account when working on the optimization and design of an eCommerce


Tony Zambito
February 24, 2017

6 New Approaches To Understanding Customers

customers

This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in


Alexandra Malis
February 10, 2017

How To Organically Gain Your First 10000 Instagram Followers

InstaHeads for more Instagram followers

How to gain your first 10000 followers on Instagram organically? If you want to create and build a strong community around your Instagram account or brand, it would be smart to not use any bots or jailbreaking Instagram services that are against Instagram’s TOS. Today we present you the organic and safe tool for Instagram


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Susan Gilbert
February 1, 2017

The Evolution and Importance of Memes and Infographics

Funny memes

I was asked recently, “What is the definition of a meme; and, how did they ever get that name?” Most of us have seen funny images and sayings with animals, celebrities, etc. on social media. When people started to add sayings to the photo of what they thought, this became known on the Internet as


Bryan Kramer
January 30, 2017

7 Ways that Human Experiences Still Beat Technology

Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are


Timothy (Tim) Hughes
January 26, 2017

Have We Got Persona Marketing All Wrong?

Persona Marketing

This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had


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Avinash Nair
January 25, 2017

3 Key Indicators That Your Website Needs a Change

old website needs change

New websites are popping up on the internet every second. The name of the game is creating a consumer-friendly platform to encourage user action. If a website fails to meet these demands, visitors will have no problem clicking away. Simply having a website with product listings or content doesn’t cut it anymore. Brands must keep


Wade Harman
January 24, 2017

Why You Should Harness The Power of Scarcity Marketing

Scarcity Marketing

Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in


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Niraj Ranjan
January 15, 2017

10 Phrases to Never Use in Business Emails

business emails

We think that writing an email is the simplest possible job to do in a business, and despite that, the number of seemingly small errors we make is simply alarming. Writing business emails – any email, come to that – is apparently not as straightforward and simple as we would like to think. One small


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Asad Ali
January 9, 2017

10 Essential Web Design Usability Statistics [Infographic]

Wed design usability statistics

Web design usability is among the leading factors that determine the ranking of a website. It helps the website to effectively deliver its content, earn revenues and pursue its niche in the eCommerce industry. According to the latest trends, 38% of people will leave a website if it has unattractive layout and content. An intelligently


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