How To Use Images Effectively To Attract Readers To Your Post
Knowing how to use images effectively can create a visual impact that can help towards gaining readers to your blog. Of course you could use any pretty picture to attempt to stop your readers in their tracks. But there is so much more to consider than just selecting a relevant image and sticking it at the top of your post. It’s definitely worth understanding how…
12 Great Tools To Boost Your Content Marketing
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools around a specific area of your business. Today’s theme is around Content Marketing. The subjects are: Content Marketing Process Content Generation Visual Content 4 Content Marketing Resources to Improve Your Process 1) Create and publish trending content…
How to Improve Your Link Profile for Local SEO
So you want to improve your ranking on local search but you don’t know where to start? While there are many factors that affect local search ranking, your link profile has one of the biggest impacts. In this post, you’re going to learn all about link profiles and how you can improve them for local…
7 Tools for Creating High-Quality Visual Content
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Several studies have shown that visual content performs much better than text-based content on social media. In fact, a Chute and Digiday study found that visuals perform, on average, 4.4…
7 Inspiring Tips about Visual Content Marketing
To achieve the goals of visual content marketing, a high-quality strategy is a must in today’s world. However, it’s also very important to consider the distribution of this marketing plan. It needs to reach out the appropriate audience to receive the best results. For social media, it has evolved into more of the content being…
5 Screenshot Tools to Aid Your Visual Tweets
There’s no single opinion as to whether visual Tweets (i.e. Tweets that have an uploaded image that go with them) are good or bad. Some people claim they are annoying and people unfollow you because of them. Others say they see many more interactions with tweets that are accompanied by an appealing image (Stats seem…
How To Get More Pinterest Followers For Your Brand
Pinterest for Business Pinterest is a great visual platform. It’s fun, functional and fast-paced. You brand can absolutely benefit from being on Pinterest, as long as your social media marketing goals include increased web traffic, brand recognition and online audience. Whether you decide to take on Pinterest for your brand depends on your current marketing…
Competitive Analysis: The Key To Success In The Digital Age
By Lee Traupel There’s an old Gypsy saying heard around the campfire: “speed can be a friend or your enemy.” This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete. Competitive Analysis is Critical in the High Speed Digital Age It’s truly…
Here’s How To Win The Battle For Customer Attention
By Michael Brenner Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties…
Why Your Content Lives or Dies in 10 Seconds
By Lee Traupel Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song – you’re humming along or tuning it out. You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian…
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