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Ann Smarty

Turn One Research into Dozens of Awesome Articles!

Alright, full disclosure time: I love doing content research. For some people, it is the most tedious, boring, long and agonizing part of writing for the web. But to me, it’s the quiet fireplace time with my cup of coffee that will get me busy for the next week or so of writing, creating, etc.…


Susan Gilbert

How To Establish Thought Leadership In Your Niche

Establish Thought Leadership In Your Niche

When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…


Susan Gilbert

12 Tools to Improve Your Pinterest, Podcasting and Video Marketing

Pinterest, Podcasting and Video Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improve your Pinterest marketing Tools to get started in podcasting Video marketing resources 4 Tools to Improve Your Pinterest Marketing 1) Beautiful visuals to…


Alexandra Reay

7 Marketing Strategies to Boost Online Marketing Results on YouTube

Boost Online Marketing Results on YouTube

Despite much evidence showing the growing importance of video in marketing, it’s still an area that’s not being explored enough. Content marketers tend to focus on articles and infographics, and leave YouTube videos to vloggers and big brands. That’s a mistake! According to a survey conducted by ThinkWithGoogle, nearly 50% of Internet users search for…


Nina Ritz

The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness

Using Ephemeral Content To Boost Brand Awareness

This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…




Nathan Sykes
Experiential Marketing

A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s…


David Gutierrez

SEO Benefits of Live Streaming Videos

Live Streaming Videos

The first attempts at live streaming videos were made as long ago as the 1990s. But back then, the effect was significantly decreased by small bandwidths and low quality of a video. It wasn’t until quite recently that both these factors achieved the values that made producing them worthwhile. Likewise, watching live streaming videos has gone from being a…



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