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Jan Gordon

Here’s How To Improve Your Content Marketing Strategy

Content Marketing Strategy

If you are a digital marketing professional, you can spot grandiose claims a mile off. These days it’s almost impossible to trick a customer (not that you should even want to). And you also can’t brand yourself differently to the actual quality of your service/product. Being on the receiving end of every type of marketing


Avinash Nair

How to Place AI at the Forefront of Your Content Marketing Strategy

Using AI For Content Marketing Strategy

In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding


Janja Jovanovic

E-learning Trends to Watch Out for in 2018 [Infographic]

E-learning Trends

2017 brought many exciting and new trends with it. Some of these made a serious impact on how we will perceive e-learning in the future. What we’re currently facing is an online learning market making a shift towards those who use smartphone devices as their only method of accessing a particular e-learning platform. With that


Simon Walker

6 Tips to Consider When Updating Your eCommerce Website

Things to Consider When Updating Your eCommerce Website

Let’s face it guys; the internet world is totally unpredictable. It seems like there are changes every day. New features are being introduced at incredible speed, helping the web to stay relevant and inspiring. And the competition is insane! If a website fails to “Adapt, Improvise and Overcome” the changing dynamics, it will inevitably and


Liza Brown

Social Media Trends For 2018 [Infographic]

Social Media Trends 2018

Editor’s note: It’s that time again. Many (or most?) blogs will publish both retrospective articles on the year that is coming to a close, and some that predict the year ahead. It’s probably worth noting the predictions of previous years. How accurate have they turned out to be? Should we take every prediction post as


Neil White

6 Proven Ways to Create a Mobile-Friendly Website

mobile-friendly website

In 2015, Wired website published an article predicted that in less than two years, smartphones would overtake actions and operations previously done by computers. Today, this prediction, as well as other very similar from other expert portals, has almost completely come true. And although Mary Meeker’s (of Kleiner Perkins Caufield & Byers) report for Internet


Jenn Herman

Why More In-App Integration in Social Media is Inevitable

In-App Integration

Have you heard of in-app integration? Chances are you’ve already seen it in action. And it is quite certain that the trend towards it will grow at pace. Jenn Herman explains what in-app integration is, and explains the inevitability of its growth, in another article in our “Great Articles You may have missed” series. The


Daniel Newman

Emotionally Intelligent AI Is Coming. Are You Ready?

Emotionaly Intelligent AI

Emotionally Intelligent AI? It’s what every tech company is working towards. And it’s the subject of a particularly thought-provoking article by Daniel Newman, in our “Great Articles You may have missed” series….. The Case for Emotionally Intelligent AI When you’re having a really bad day, chances are good that your friends are going to notice –


Justin Osborne

3 Digital Marketing Trends to Prepare for in 2018

Digital Marketing Trends

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.


Tony Zambito

3 Major Forces Shaping The Future Of B2B Marketing

Future of B2B Marketing

In this article, Tony Zambito discusses three major forces shaping the future of B2B Marketing. It is another installment in our “Great Articles You may have missed” series. The Future Of B2B Marketing Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part,


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