Archives

Susan Gilbert

Build More Exposure For Your Business With Facebook Live

Are you ready to go beyond text-based posts and pre-recorded video? Want to take advantage of a growing live stream trend? Since the launch of Meerkat and Periscope in 2015, live streaming has quickly caught on with audiences.  The ability to share events as they occur, attracts interested prospects quickly. Facebook took note and officially…


Susan Gilbert

What Augmented Reality Means for Brands

Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…


Elaina Meiser

Why Small Businesses Need Mobile Apps

Small businesses should make efforts to be aware of developing trends that can affect their success. The use of mobile internet continues to grow due to the rapid spread of smartphones and mobile apps. All businesses have been affected by this changing digital trend, and small businesses should look for ways to benefit from it.…


Susan Gilbert

Build a Better Business With These 5 Tools

5 Great Business Tools Do you have a new business idea or would you like to ramp up your existing brand? Building a strong company or solo venture can be an uphill climb, especially online. The right resources can help you improve this process and attract interested leads and influencers. Since 2015, the market has…


Susan Gilbert

Grow Your Reach With Influencer Marketing and SEO

Do you still produce content using older methods of SEO to rank higher on the search engines? Today this trend has changed, with influencer marketing and the rise of brand building being transformed through audiences. If your business needs to connect with more leaders in your industry then you will need to research the right…


Susan Gilbert

Are You Using LinkedIn Yet for Lead Generation?

In light of the recent news announcement of the Microsoft acquisition of LinkedIn you might be wondering — is it a good time to ramp up your social sales strategy there? The brand and mission will remain the same: “LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s…


Jan Gordon

Generate More Sales With Facebook Custom Audience

Would you like better insights into your potential customers on Facebook? Do you already have a healthy list of subscribers to tap into? Then you will love using the Custom Audience feature — a free tool that helps your business zero in on the right target market through the connections you already have. Salesforce Canada…


Susan Gilbert

5 Email Strategies that Will Increase Your Business Sales

If you’re a business owner then you already know the importance of using email to stay in touch with your leads and customers. In fact, the marketing firm, Mailigen, reports that 89 percent of marketers gain new prospects through their email campaigns. In order to effectively reach your target market, your business needs to communicate…


Susan Gilbert

Connecting With the Right Influencers for Business Growth

When it comes to forging high-level business connections online, are you reaching the most influential people? Are there roadblocks to getting your content shared by trusted sources? Influencer Marketing is not just about following the right people, but rather it’s a way to build relationships with key people in your industry whom your audience respects…


Susan Gilbert

The Importance of Social Advertising For Business

Would you like to increase your sales and subscribers through social media? Are your posts getting less leverage than they used to? The new trend in social media marketing is advertising and promoted posts, which is now supported by major networks like Pinterest, Instagram, Facebook, and Twitter. In fact, eMarketer reports that businesses spent over…


« Previous PageNext Page »