How To Add Spice To Your Website Sales Page
In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…
Improve Your Customer Reach Through Target Market Research
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…
Build More Sales Through Promoting Brand Benefits
Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…
How To Create a Buzz For Your Product Announcement
Your loyal audience loves to be in on the latest product or service your business has to offer. What better way to do that than with a pre-release announcement and/or a digital sample? Capture the readers’ attention with eye-catching visuals that compel them to want to know more. Then share these on your website and…
Take Your Facebook Ads To a New Level
Facebook ads are not only a great way to grow your business Page — they also can help improve your website traffic and conversion rates. According to a Socialbakers report, 92 percent of marketers are now advertising on this powerhouse social network. The retargeting feature, launched at the beginning of last year, can give your…
Drive More Conversions With Website Retargeting
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…
Business Travel on a Budget: 13 Tips for Savvy Entrepreneurs
Without a doubt, businesses of all sizes spend a lot of money on business travel. The Global Business Travel Association (GBTA) projected total business travel spending would hit $302.7 billion in the U.S. alone. This leads to the question: What exactly are business travelers spending all this money on? The Cost of Business Travel As…
How to Make Your Website Visitors Stay
Your website has just a few seconds to capture your visitors before they decide to move on to the competition. There are many reasons why a business may not able to capture leads — one of the biggest being a lack of appealing visual content. Adding great graphics to your design can help accomplish several…
Plan Strategy & Tactics To Achieve Your Business Goals
Do you know the difference between strategy and tactics when creating a goal plan for your business? A strategy is just the starting point to your planning process. Tactics make the entire process work with daily actions. This applies to sports teams as well as businesses. Once you have a set goal in place, you…
How Small Companies Can Out-Innovate Big Enterprises
When it comes to business, speed is a weapon that separates certain organizations from the competition. But its speed can also be harmful if not handled correctly. In the age of digital innovation and transformation, small companies have burst out of the gate to disrupt traditional business molds. Today’s Fortune 500 list is a mere…
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