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Liaqat Ali Hamiya

Essential Digital Marketing Techniques for Entrepreneurs

Digital Marketing Techniques

Before exploring some very helpful digital marketing techniques, let’s first try to understand the core concept of digital marketing: The prevailing business dynamic is quickly becoming digital, and we are facing some inevitable changes in traditional marketing techniques. That is the reason that two out of three marketers have moved at least 30% of their…


Susan Gilbert

12 Tools To Improve Your Visual Content, Marketing and Data

Visual Content f, Business Marketing & Marketing Data Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Visual Content Tools for Social Media Business Marketing Tools Marketing Data Tools 4 Visual Content Tools for Social Media 1) Capture older photos –…


Michael Brenner

How To Solve Marketing ROI Challenges

Marketing ROI Challenges

In this article, Michael Brenner discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. It is a must-read for anyone starting out, anyone not yet getting to grips with ROI or anyone who could do with improving theirs. Basically, that’s everyone then! It is another in…



Liaqat Ali Hamiya

How to Create an Efficient Marketing Plan

Efficient Marketing Plan

Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue related goals. The marketing plan should not go beyond a year, because we are experiencing very rapid…


Robert Caruso

What Are Quality Metrics: How Will They Help You Convert?

Quality Metrics

In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…


Paolo Fabrizio

The Must-Have’s of a Social Customer Service Platform

Social Customer Service platform

‘Hey Paolo, what’s the best Social Customer Service platform for my business’? This is a question I often get asked that can not be answered with a tweet. In fact, by the time a brand is searching for a ‘digital dashboard’ to interact with different channels with customers, they should have already planned their overall customer…


Susan Gilbert

12 Tools To Improve Marketing ROI, Strategy & Knowledge

Marketing ROI strategy

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today’s theme centers around Content Marketing Tools. The subjects are: Increase your Marketing ROI Improve Social Media Marketing strategy Expand your Marketing knowledge   Increase Your Marketing ROI…


Shane Barker

5 Ways to Promote a Product Launch with Influencer Marketing

Product Launch

Unless you’ve been living under a rock, you already know that influencer marketing is an effective way to build brand awareness, boost customer loyalty, and increase conversions. But did you know that influencers are also a powerful way to promote new products? A Nielsen survey found that 83% of consumers trust recommendations from people they…



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