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Susan Gilbert

12 Video Content Marketing, Business Organization, and Advertising Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…


Nancy Kapoor

How to Leverage Marketo for Social Retargeting

How To Use Marketo For LinkedIn Retargeting

Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for…


Susan Gilbert

Customize Your Ads With Facebook Retargeting

Facebook Custom Audiences and Retargeting

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…


Susan Gilbert

Drive More Conversions With Website Retargeting

Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…


Randy Hilarski

Promoted Posts for Lightning Fast Exposure

Use Promoted Posts to Boost Traffic to Your Blog Posts

You Need Traffic to Your Post Fast Why Not Use Promoted Posts? You just wrote an amazing blog post. Do you sit back and just wait for the traffic to begin to roll in? Of course not, you use promoted posts. In this blog post I am going to teach you a few tricks to…