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Jan Gordon

Curatti Best Articles of 2018 – Part One

Curatti Thank You

How has 2018 changed things for you? Have the trends so boldly proclaimed in last year’s forecast articles come to fruition? Have you decided to take a new direction for any reason? (Please tell us in the comments section!) For us, the year was over far too quickly – like a blur. We cut back


Daniel Newman

When Does Personalization Cross The Line From Fuzzy To Creepy?

Personalization: How Much Is Too Much?

We all like to feel that we are personally being addressed in marketing efforts aimed at us, right? But at what point does personalization cross the line and simply go too far? Daniel Newman delves into the subject. It is another article in our “Great Articles You may have missed” series….. Personalization: How Much Is


Victoria Greene

Why Personalization Is Something You Need To Be Hyped About

What do you see when you look at a mirror? If you’re a business leader, entrepreneur, or marketer, you should see an opportunity staring right back at you. Why? Because personalization offers you the opportunity to make your products and services super valuable to your customer community and create brand loyalty that goes above and


Tony Zambito

Use Buyer Persona Research For Content Personalization

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.  Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for


Susan Gilbert

How Would Your Customers Grade Your Business?

Are you getting the right responses from your customers? If the answer is no, maybe this is a good time to take a look at the conversions from your leads, and ask yourself, “How would my customers like to see me do better for them?” While building a list of subscribers is important, it is